VulcanStrength.com Volusion Website Redesign: Everything You Need to Know About the VulcanStrength.com Transformation
Vulcan® Strength sought to modernize their online presence to better reflect the high quality and reputation of their strength training equipment. The outdated Volusion store was not effectively showcasing their diverse product line or catering to their growing customer base.
The primary challenges included an outdated design, poor user engagement, and a lack of features that could enhance product discovery and user experience. The website also needed improvements in mobile responsiveness to cater to a wider audience.
The main goals were to revitalize the online experience, effectively showcase the diverse product line, enhance user engagement, streamline product discovery, and boost overall online performance.
MAKDigital implemented a comprehensive redesign focusing on a modern aesthetic and mobile responsiveness. Custom features like Mega Navigation, a dynamic Parent/Child Product Grid, seamless Reviews Implementation, and Instagram feed integration were introduced to enhance the visual appeal and functionality of the online store.
The redesign utilized technologies and integrations including Google Analytics, Google Hosted Libraries, Google Tag Manager, Cloudfare integration, Justuno Cart Abandonment, and Paypal Solutions. The Volusion theme was customized to meet the specific needs of Vulcan® Strength.
Custom features included a complex Mega Navigation for intuitive browsing, a dynamic Parent/Child Product Grid, seamless Reviews Implementation, Instagram feed integration, and a responsive design optimized for mobile and tablet users.
The redesign resulted in significant improvements, including over a 60% increase in conversion rates, over a 40% surge in traffic, and a substantial 60% rise in new mobile/tablet users. These metrics highlight the success of the project in enhancing user engagement and overall online performance.
The collaboration with MAKDigital led to a visually appealing, user-friendly site that significantly improved key performance metrics. The effective implementation of modern e-commerce solutions enhanced the shopping experience, driving better engagement, higher sales, and increased customer satisfaction.
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