Archive for the Digital Marketing Category

Marketing Tips To Help You Reach And Impress Gen Z

Marketing Tips To Help You Reach And Impress Gen Z

  Marketing Tips To Help You Reach And Impress Gen Z     Research shows that Gen Z’ers have a combined purchasing power of $44 billion, spending power of over $143 billion and influence over $333 billion in household income every year. This is a market any […]

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E-commerce Tips To Help Boost Your Sales On Cyber Monday

E-commerce Tips To Help Boost Your Sales On Cyber Monday

  E-commerce Tips To Help Boost Your Sales On Cyber Monday     In a few weeks time, it will be Cyber Monday, and it will come with a rush like never before, in which many e-commerce stores will benefit from. Prior to 2005, Black Friday was […]

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Ecommerce – Increasing Average Order Value

Ecommerce - Increasing Average Order Value

  AOV Tips and Tricks   When focusing on increasing profit across the board, AOV (Average Order Value) is highly important to consider. AOV is an average of the amount that shoppers spend per visit. Increasing this value can increase profit, which is more important than ever […]

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Outside the Box SEO with SXO

Outside the Box SEO with SXO

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

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Volusion Predictive Search App and why you need it

Volusion Predictive Search App and why you need it

Why You Need To Set Up Predictive Search For Your Ecommerce Site Before we get into the why you need predictive search, first let’s introduce you to what it is. Have you noticed that when you are typing a query on Google, Google suggests some keywords to […]

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Keyword Research with SEMrush

Keyword Research with SEMrush

For starters, it is important to know two things, what are keywords, and what is SEMrush. From Wikipedia, SEMrush is a software that provides intelligence data including website traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data. Now for a […]

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How To Deal With Negative Online Reviews

How To Deal With Negative Online Reviews

What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]

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Managing a PPC Campaign Effortlessly

Managing a PPC Campaign Effortlessly

PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]

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What is Local SEO?

What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

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8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]

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