Archive for the Digital Marketing Category

Volusion Predictive Search App and why you need it

Volusion Predictive Search App and why you need it

Why You Need To Set Up Predictive Search For Your Ecommerce Site Before we get into the why you need predictive search, first let’s introduce you to what it is. Have you noticed that when you are typing a query on Google, Google suggests some keywords to […]

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Keyword Research with SEMrush

Keyword Research with SEMrush

For starters, it is important to know two things, what are keywords, and what is SEMrush. From Wikipedia, SEMrush is a software that provides intelligence data including website traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data. Now for a […]

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How To Deal With Negative Online Reviews

How To Deal With Negative Online Reviews

What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]

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Managing a PPC Campaign Effortlessly

Managing a PPC Campaign Effortlessly

PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]

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What is Local SEO?

What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

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8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]

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What is AMP and How Do You Use it?

What is AMP and How Do You Use it?

Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]

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E-commerce Strategies to Carry Through 2019

E-commerce Strategies to Carry Through 2019

Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]

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Creating a Successful Navigation

Creating a Successful Navigation

An important thing to consider in any e-commerce site is the navigation experience. How does your customer get from point A to point B in the best way possible? This means having it easily accessible, streamlined and to the point, mobile optimized, and look as good as […]

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What is a Bounce Rate and How it Can be Lowered

What is a Bounce Rate and How it Can be Lowered

As an Ecommerce business the objective is to sell. Sounds simple, doesn’t it? Buyers keep buying, sellers keep selling, and the business stays afloat. Unfortunately the harsh reality is that this process, while simple, is not anywhere near a guarantee. The thought behind that is due to […]

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