Archive for the Digital Marketing Category

Managing a PPC Campaign Effortlessly

Managing a PPC Campaign Effortlessly

PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]

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What is Local SEO?

What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

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8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]

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What is AMP and How Do You Use it?

What is AMP and How Do You Use it?

Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]

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E-commerce Strategies to Carry Through 2019

E-commerce Strategies to Carry Through 2019

Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]

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Creating a Successful Navigation

Creating a Successful Navigation

An important thing to consider in any e-commerce site is the navigation experience. How does your customer get from point A to point B in the best way possible? This means having it easily accessible, streamlined and to the point, mobile optimized, and look as good as […]

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What is a Bounce Rate and How it Can be Lowered

What is a Bounce Rate and How it Can be Lowered

As an Ecommerce business the objective is to sell. Sounds simple, doesn’t it? Buyers keep buying, sellers keep selling, and the business stays afloat. Unfortunately the harsh reality is that this process, while simple, is not anywhere near a guarantee. The thought behind that is due to […]

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Tips to Make Customer’s Feel At Home

Tips to Make Customer's Feel At Home

One thing customer’s can never get enough of is feeling like their at home. By making a website as welcoming as possible within a businesses means, you can boost sales through customers satisfaction and approval of your site. A proven way to get customers to purchase off […]

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New BigCommerce Instagram Story Shopping Tool

New BigCommerce Instagram Story Shopping Tool

Great news for BigCommerce store owners, the platform is staying up to date with the latest online shopping advancements by adding support for Instagram Stories. Businesses on BigCommerce can now create Instagram Story ‘Stickers’, which will tag products in an Instagram story with the item’s cost and […]

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BigCommerce WordPress Plugin

BigCommerce WordPress Plugin

MakDigital Design is proud to be a supporter of the latest and greatest technology in the Ecommerce Industry – with the recent release of the BigCommerce official plugin for WordPress sites. This will be an excellent tool for the progression of ecommerce businesses looking to broaden their […]

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