Keyword Research

Getting listed on search engines is only the first step. Now that you’ve crossed that part of the journey, it’s time to move on to the next key component. We need to decide which keywords to use, that will be placed throughout your site’s content strategically. That content must then be perfected in a way that appeals to audiences and search engines.

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research is an absolutely essential project for businesses to undertake, in order to know the market and be aware of how they behave as a collective. The data it provides is beneficial in giving an answer to questions relating to search queries, statistics on the amount of people searching for it, and more.

You need to have answers to questions like:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?

This will help you learn how to specifically answer those questions to the utmost precision. It will also be crucial in creating site wide content that makes use of keywords and further attracts audiences.

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What exactly is being searched for?

Thinking from the perspective of your audience is vital. You have your way of explaining your business’s products and services, but at the end of the day it’s what customers search for that is important to focus in on.

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Understanding the long tail

Targeting extremely popular keywords and ranking highly for them can have some unfortunately unwanted results. Keywords with relatively large search volumes are more often found to be broad meaning wise. That is to say, a word that can cover a large variety of different products and websites. The side effect of this is attracting people who aren’t even remotely interested in your products, and that increases bounce rate, which will have a negative effect on SEO.

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keyword search

Diversification

Each page of your site is a potential hook for customers through search engines. Websites don’t only get found through their homepage, actually quite the opposite, different pages such as products are likely to rank in search engines under proper conditions. For this very reason, it is vital to optimize each page of your website with fitting keywords. This is called diversification, and it will tremendously help in receiving organic traffic.

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Why endure declining sales
when there are proven ways to boost sales?

Spread the information about your brand that will keep your customers impressed with your business and watch your conversion rates increase. MAKDigitalDesign is just a phone call or an email away.


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