Archive for the Marketing Category

E-commerce Tips To Help Boost Your Sales On Cyber Monday

  E-commerce Tips To Help Boost Your Sales On Cyber Monday     In a few weeks time, it will be Cyber Monday, and it will come with a rush like never before, in which many e-commerce stores will benefit from. Prior to 2005, Black Friday was […]

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Getting Your E-Commerce Store Prepared For Black Friday and Cyber Monday

  Getting Your E-Commerce Store Prepared For Black Friday and Cyber Monday     We are a few weeks away from the biggest shopping season of the year – Black Friday and Cyber Monday, which both occur in November every year. It is the biggest shopping season […]

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Ecommerce – Increasing Average Order Value

Ecommerce - Increasing Average Order Value

  AOV Tips and Tricks   When focusing on increasing profit across the board, AOV (Average Order Value) is highly important to consider. AOV is an average of the amount that shoppers spend per visit. Increasing this value can increase profit, which is more important than ever […]

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Outside the Box SEO with SXO

Outside the Box SEO with SXO

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

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Successful Black Friday with Ecommerce: Tips & Tricks

Successful Black Friday with Ecommerce: Tips & Tricks

Successful Black Friday with Ecommerce: Tips & Tricks     Last year companies crushed it selling online on Black Friday and Cyber Monday. Companies that had migrated to new, better platforms, as well as those that had large Black Friday specific campaigns, utterly killed it, outselling and […]

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How To Deal With Negative Online Reviews

How To Deal With Negative Online Reviews

What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]

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Beginner’s Guide to Keyword Research

Beginner’s Guide to Keyword Research

Understanding the keywords to use in your website content is just as important as ensuring that your webpage shows up in search results. Effective keyword research will let you know your target market and the medium they are using to search for your products and services. It […]

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Managing a PPC Campaign Effortlessly

Managing a PPC Campaign Effortlessly

PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]

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7 Easy Tips To Create Beautiful Videos For Your E-commerce Business

7 Easy Tips To Create Beautiful Videos For Your E-commerce Business

The e-commerce industry is highly competitive and so maintaining relevance online requires thinking out of the box. Sometimes, thinking outside the box doesn’t require you to do special things to maintain relevance online, you just need to do simple things in a creative way. One of such […]

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What is Local SEO?

What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

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