Archive for the Marketing Category

Successful Black Friday with Ecommerce: Tips & Tricks

Successful Black Friday with Ecommerce: Tips & Tricks     Last year companies crushed it selling online on Black Friday and Cyber Monday. Companies that had migrated to new, better platforms, as well as those that had large Black Friday specific campaigns, utterly killed it, outselling and […]

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How To Deal With Negative Online Reviews

How To Deal With Negative Online Reviews

What would you do if you were casually perusing your online business page and you found that it was infested with negative reviews from unknown sources? Think about it. What would be your first call? A competitor? An enemy? Or even a random stranger looking to ruin […]

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Beginner’s Guide to Keyword Research

Beginner’s Guide to Keyword Research

Understanding the keywords to use in your website content is just as important as ensuring that your webpage shows up in search results. Effective keyword research will let you know your target market and the medium they are using to search for your products and services. It […]

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Managing a PPC Campaign Effortlessly

Managing a PPC Campaign Effortlessly

PPC campaigns are gaining more recognition in the search engine marketing world. Reports have shown that Google Ads revenue in 2018 increased by over 70%. With a PPC campaign, you are sure of ad placement in the search engine result pages, and marketers completely understand this. This […]

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7 Easy Tips To Create Beautiful Videos For Your E-commerce Business

7 Easy Tips To Create Beautiful Videos For Your E-commerce Business

The e-commerce industry is highly competitive and so maintaining relevance online requires thinking out of the box. Sometimes, thinking outside the box doesn’t require you to do special things to maintain relevance online, you just need to do simple things in a creative way. One of such […]

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What is Local SEO?

What is Local SEO?

Every day, people go on the internet to search for products and services that they can get fast within their proximity. For example, Mr Alec needs to find an electrician to help him fix the electrical problems he is facing in his house as fast as possible. […]

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Setting up Google AMP for BigCommerce Stencil

Setting up Google AMP for BigCommerce Stencil

Accelerated Mobile Pages (AMP), are Google’s solution to making websites load faster and smoother, on all mobile devices. This open source project of Google, allows websites to load quickly, and maintain performance. The important thing to take note of, is that fast and responsive websites are shown […]

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The Best Digital Marketing Tools In 2019

The Best Digital Marketing Tools In 2019

In 2019, no one is expected to manually run their digital marketing, there are tools available for almost every function. While digital marketing tools cannot do the work without you first setting them up, the tools can make your digital marketing seamless and more efficient. The question […]

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E-commerce SEO Best Practices: 7 Traffic Boosting Tips That Work

E-commerce SEO Best Practices: 7 Traffic Boosting Tips That Work

”Change is constant”. Some in the e-commerce industry would jokingly argue that change is more constant in the e-commerce industry. The moment you master a trend it slips away, new trends take over and you start learning again. This also applies to SEO. Some years ago, many […]

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8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

8 Best SEO Strategies for Optimizing Your Google Search Results in 2019

Everyone on the internet has at some point stumbled on some popup, video or article talking about SEO. While everyone might not understand SEO or know how to use it, an e-commerce owner cannot afford to be ”everyone”. You need to learn as much as possible about […]

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