Archive for the Marketing Category

Ecommerce Support for Amazon and Google added to Magento

Ecommerce Support for Amazon and Google added to Magento

Adobe announced several integrations to the Magento platform it not so long ago purchased. At the 2019 Imagine conference, the integrations of Amazon and Google were revealed. This time around, the focus for Magento is on small and medium sized advertisers. These integrations will lead Magento into […]

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Recognizing an S.E.O Scammer

Recognizing an S.E.O Scammer

Search Engine Optimization(S.E.O) is a very valuable resource to businesses, especially since E-Commerce is king in 2019. When businesses look towards improving their S.E.O, they may go down the “not so critically acclaimed” path of finding an S.E.O marketing package. This is, honestly speaking, a terrible idea […]

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Paypal’s New Anti-Seller Policy

Paypal's New Anti-Seller Policy

Paypal is implementing a new policy into it’s system relating to the refund process. On May 7th, 2019, the days of sellers getting purchase fees back after a refund, are permanently gone. The new policy states, “We’re changing how we treat refunds. If you refund (partially or […]

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What is AMP and How Do You Use it?

What is AMP and How Do You Use it?

Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]

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Using Google to Your Advantage

Using Google to Your Advantage

Some of the most easily accessible shopping on the internet is through most people’s default homepage – Google. For that reason, it is extremely important to use the options available for E-Commerce businesses made for Google, to boost your sales and have a bigger marketplace on the […]

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Starting a Business From Home

Starting a Business From Home

With the progression of retail sales going from mostly brick and mortar, to largely online through E-Commerce businesses, the path to creating a home business has never been clearer. Gone are the days of renting out a location, filling up with tons of stock, and hiring employees. […]

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Creating a Successful Navigation

Creating a Successful Navigation

An important thing to consider in any e-commerce site is the navigation experience. How does your customer get from point A to point B in the best way possible? This means having it easily accessible, streamlined and to the point, mobile optimized, and look as good as […]

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Tips to Make Customer’s Feel At Home

Tips to Make Customer's Feel At Home

One thing customer’s can never get enough of is feeling like their at home. By making a website as welcoming as possible within a businesses means, you can boost sales through customers satisfaction and approval of your site. A proven way to get customers to purchase off […]

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New BigCommerce Instagram Story Shopping Tool

New BigCommerce Instagram Story Shopping Tool

Great news for BigCommerce store owners, the platform is staying up to date with the latest online shopping advancements by adding support for Instagram Stories. Businesses on BigCommerce can now create Instagram Story ‘Stickers’, which will tag products in an Instagram story with the item’s cost and […]

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Tips and Tricks to Boost Your Site’s Visibility and Traffic

Tips and Tricks to Boost Your Site’s Visibility and Traffic

Every business owner wants to dive head first into the world of S.E.O, expecting to multiply their page views and ad clicks ten fold within their first marketing campaign. Unfortunately, it isn’t so easy, and it takes a whole lot of time if you want to do […]

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