GateHouseSupplies.com BigCommerce Migration: Discover the Complete Transformation of GateHouseSupplies.com's eCommerce Platform
GateHouseSupplies.com sought to enhance its eCommerce capabilities and embrace a more enterprise-level presence. The migration to BigCommerce Enterprise was chosen for its robust features, scalability, and better support for advanced functionalities.
The primary goals were to perform a seamless data migration from Volusion to BigCommerce and to redesign the website to improve user engagement, reduce bounce rates, and streamline the checkout process.
The redesign focused on simplifying the layout, optimizing navigation, enhancing product pages with high-quality images and detailed descriptions, and introducing a streamlined checkout process to reduce cart abandonment.
The new design significantly improved user engagement by making the website more user-friendly and visually appealing. This resulted in reduced bounce rates, increased time spent on the site, and a notable increase in completed transactions.
Custom features included a bespoke BigCommerce theme, mega navigation, related products script, advanced search functionality, and an AI-powered chatbot for enhanced customer support and personalized recommendations.
The data migration was meticulously executed to ensure the seamless transfer of products, categories, and customer data from Volusion to BigCommerce, preserving the integrity and accuracy of essential business information.
Technologies and applications integrated into the new platform included BigCommerce Stencil, Apple Pay, ClickCease Security, Cloudflare CDN, Google Ads, Google Analytics, LiveChat Services, OpenGraph, TrustPilot Reviews, and UpSellit.
The project resulted in a revitalized online presence for GateHouseSupplies.com, marked by increased sales, improved customer satisfaction, and a strengthened competitive position in the digital marketplace. The new website design and enhanced functionalities effectively addressed previous challenges, contributing to sustained growth and success.
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