Category: Digital Marketing

The world has come a long way in the last three decades of the internet, gaining ground each year especially with its impacts in commerce. Now, more than two billion people shop online every year, and about 33% of buyers worldwide shop online at least once every […]

Merchandising is the art of presenting goods in the most aesthetically pleasing way to attract buyers and influence them to buy items from a retail outlet. Merchandising dates as far back as the beginning of commerce. In the past, merchants in bazaars would position exquisite fragrant spices […]

In the beginning, when SEO became popular among digital marketers, most of them invested a lot of time and resources in researching the words and phrases to put in SEO content and campaigns. They added these keywords into everything and everywhere on their client’s website, most likely […]

Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]

Strengths And Weaknesses Of The Major Digital Marketing Platforms: Google Ads, Facebook Ads, Organic SEO   Businesses face so many challenges, one of which is how to direct their digital marketing spending. Deciding on the platforms that will offer the most profits for your business is based […]

Nowadays, many businesses run at least one account on popular social media platforms such as Facebook, Twitter, and Instagram, to post content regularly and engage with consumers.  But they barely get a reasonable amount of likes and digital marketing engagements on the content they post. So we […]

5 Top Content Marketing Ideas for August 2021   We are in the second half of the year, and everything you do now matters if you want to achieve your eCommerce goals for the year. Since we’re already in July, you should be curating your August content […]

Apartment Marketing’s Post Pandemic Toolkit   Occupancy in the affordable sector has remained persistently high, despite the fast-changing lease-up pattern and drop in prices of rent rates in primary markets.   Susan Camerata, the CFO at Wavecrest Management revealed to Multihousing-news that; ”the demand for affordable housing […]

5 Ways User-Generated Content Is an eCommerce Goldmine   As a business owner, you will often find yourself talking about how good your product/service is, why it is valuable and how generally impressive your brand is. That’s great, you have to believe in and be passionate about […]

How To Measure The ROI of Digital Marketing Accurately   A common experience that cuts across different eCommerce niches among eCommerce executives and business owners is a sense of blindness towards measuring their digital marketing ROI. But is it possible to measure the ROI of your digital […]