We help you sell moreRequest a Free QuoteU.S. Flag Store sells American-made flags from Kansas City, Missouri, with a manufacturer behind it that has been in business since 1951. We started with a digital roadmap, then redesigned its Volusion store around that promise: a home page, a category page, and a product page that work on every screen.
The screenshots on this page show the Volusion store as we designed it. The store has since been rebuilt with a headless front end and a newer design; see the headless build.
Published . Updated .
The challenge
USFlagStore.com sells flags made in the United States: U.S., state, military, and historical flags, with flagpoles, display cases, and frames beside them. It is based in Kansas City, Missouri. The manufacturer behind it, Allied, has been in business since 1951 and describes itself as one of the largest suppliers of flags to the United States Government.
A shopper deciding where to buy a flag asks a few plain questions. Where is it made? How long will it last? What if another store quotes less? The redesign had to answer those before the shopper went looking, on the first screen of every page.
It also had to work on a phone. Google began using mobile-friendliness as a ranking signal for mobile searches on April 21, 2015, and a store that did not adapt to a small screen was giving up ground in search. And it had to be done on Volusion, where the platform produces the category and product pages itself inside one store template. A redesign there is template, CSS, and script work, which is what our Volusion web design team does.
What we did
A plan first, then the three templates every flag is sold through, then the development that made them work on every screen.
Strategy
We started with an in-depth digital roadmap. It defined the goals for the site and took us through USFlagStore.com's site infrastructure, its content, its analytics, and its current and past marketing.
A roadmap is where a redesign gets its priorities: what the home page should lead with, which templates carry the most sales, and what the store already does well and should keep. Design decisions made after that step can be explained. Design decisions made without it are taste.
It draws on the same work as our eCommerce UX and Volusion SEO services.
Design · Home page
The header puts the phone number, the account links, a search box that takes a keyword or a product ID, and the cart on one line. The menu names the departments: U.S. flags, state flags, military flags, world flags, flagpoles, frames and boxes, and sale items.
Under the banner sit four promises, side by side: free shipping on orders of $75 or more, all flags made in the USA, a commitment to beat any competitor's quoted price, and more than 50 years as a leading flag supplier. They repeat on every page of the store.
Below them, three tiles open the largest departments (military flags, flagpoles, and display cases), followed by featured products, state and historical flags, and a short account of where and how the flags are made.
Design · Category page
A flag category is a set of decisions: size, material, indoor or outdoor, with a pole or without. The category page shows each subcategory as a tile with a photo, a name, and a More Info button, eight to a screen for U.S. flags.
Under the tiles, two panels compare how standard and large flags are built, down to the rows of stitching on the fly hem and the grommets. Then comes a plain statement, "All of US Flag Store's US flags are made in the United States of America," with the detail behind it for shoppers and for search engines.
The four promises stay in place under the menu, so a shopper who lands on a category from a search result sees them without visiting the home page.
Design · Product page
The product page puts what a buyer needs at the top: the name, the product code, availability ("Usually ships in 24 hours"), the minimum order where there is one, the price, a quantity field, and Add to Cart.
The photo opens to additional views. Description and reviews sit in tabs beneath it. Accessories that go with the item, such as bases for stick flags, can be added with a checkbox, and related products follow.
Store-wide details like these are built once in the template and then apply to every product in the catalog.
Custom development
In May 2016 we announced that USFlagStore.com had gone responsive. On a phone, the phone number moves to a bar across the top, the departments fold into a menu button, and the logo and the cart share the next line. The banner and the content stack beneath in a single column.
Volusion does not hand a developer the page markup to rewrite, so the layout was built in the store template with CSS and scripts that reshape what the platform produces. It is the core of our Volusion responsive design and Volusion development work.
One layout also means one set of pages to maintain and one address per page, which is the setup Google recommends for mobile.
Afterward
The store has since moved on from Volusion. It was rebuilt with a headless front end on BigCommerce and given a new look, "American Made. Home Flown."
What the new store kept is the structure of this redesign. The menu still runs from U.S. flags to frames and boxes. The same four promises sit under the banner. The home page opens on the same category tiles. Product pages still use Volusion-style addresses, so links that point at them keep working.
The USFlagStore headless build has that story, and headless commerce explains the approach.
In detail
Taken from the screens of the finished store.
The outcome
USFlagStore.com came out of the project with a store that states its case before a shopper has to ask: where the flags are made, what shipping costs, and what happens if a competitor quotes less. Three templates carry that message through the whole catalog, on a desktop and on a phone. The structure held up well enough to be carried onto the store's next platform.
| Template | What the shopper sees | What it is there to do |
|---|---|---|
| Header | Phone number, search by keyword or product ID, cart, department menu | Make help and the catalog reachable from any page |
| Home page | A banner, four promises, three department tiles, featured products | Answer "why buy here" on the first screen |
| Category page | Subcategory tiles, comparison panels, made in America copy | Help the shopper choose a kind of flag |
| Product page | Code, availability, minimum order, price, accessories, reviews | Let the buyer order without hunting for details |
| Phone layout | Phone number bar, menu button, logo, cart, one column | Serve the same store to a small screen |
What it shows
The flags belong to one store. The decisions apply to most catalogs, on Volusion or anywhere else.
A roadmap through the content, the analytics, and the marketing tells you what the home page should lead with. Without it, a redesign is a new coat of paint.
Shipping, origin, and price worries come up on every page. Four short promises under the banner answer them wherever a shopper lands.
Three templates sell every product in the store. Time spent on the category and product templates pays back across the whole catalog.
Departments, promises, and page addresses that work can move with you. See Volusion to BigCommerce migration.
What we did for USFlagStore.com and what it means for a store planning the same work.
We started with a digital roadmap covering the site's infrastructure, content, analytics, and marketing. Then we redesigned the Volusion store: a new header and menu, a home page built around four promises, new category and product page layouts, and a responsive layout for phones and tablets.
Yes. Volusion produces the category and product pages itself, inside the store's template, so a redesign is done in the template with CSS and scripts. Within that, the header, the navigation, the home page, and the look and layout of category and product pages can all be changed. Our Volusion web design page shows the range.
Yes. We announced the responsive version in May 2016. One layout serves desktops, tablets, and phones: on a phone the departments fold into a menu button and the content stacks in a single column.
The planning step before design. We review how the site is built, what content it has, what the analytics show, and what marketing is running or has run, and turn that into goals and priorities for the redesign.
It was later rebuilt with a headless front end on BigCommerce and a newer design. The departments, the promises under the banner, and the Volusion-style product addresses carried over. The headless build case study covers that project.
It depends on what is holding the store back. If the catalog and the tools work and the storefront is the problem, a redesign is faster and costs less. If you need features Volusion does not offer, a move makes more sense. We do both: see Volusion development and Volusion to BigCommerce migration, or ask us which fits your store.
Send us your store address. We will tell you what a redesign would change, what it would leave alone, and what it would cost.
From the eCommerce Experts
In , Search Engine Optimization (SEO) is no longer optional, it’s a core driver of visibility, traffic, and revenue for businesses of…
Read More: 2026 SEO Pricing & Costs: Complete Guide for BusinessesIn , the growth of eCommerce continues to accelerate. To compete, businesses need more than a storefront, they need a reliable Content…
Read More: The Ultimate eCommerce CMS Guide for 2026Headless commerce has been making waves in the eCommerce industry. You’ll hear plenty of experts calling headless commerce the future of online…
Read More: What Is Headless Commerce and Is It Right for You?Choosing MAKDigital means partnering with a team of experienced professionals dedicated to your success. We offer tailored solutions, expert advice, and a commitment to delivering exceptional results. Our focus on innovation and customer satisfaction sets us apart in the eCommerce industry.
Twice a month: what changed in Google and AI search, what it means for your store, and exactly what to do about it. Written by the people who build and rank stores for a living.
First issue lands within two weeks. Check your inbox for a hello from us in the meantime.
