If you have a small business, it’s important to know how to market your business on a budget. These tips will help without breaking the bank.
1) Do you have a business website?
No matter what type of business you are running, you should have a website this day in age. It serves as a “home base” and since social media is an integral part of marketing, you can display all hyperlinks for customers to find you. Find a low cost, low maintenance website first. Then build as you need it. This website should showcase your business’ brand and “personality.”
2) Do you know your market and your target demo?
Sometimes these answers can come from market research. You can pay someone a lot of money or you can do it yourself for free or very low cost by simply asking your existing customers. Google often provides free tools to do customer surveys, report trends, and more!
3) Have a clear business message!
Experts say to have a clear message with energized descriptions using vibrant verbs. Have key points about your company so that customers instantly know what your products and services are. Use services like Mint to keep your marketing budget on track.