5 Latest Web Design Trends You Should Know About
1. Material Design
Originally developed by Google, material design combines aspects of the popular flat design with some slight animation and gradients that produces a sort of 3D effect to certain added elements. As Google describes it, this “material” is “grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to imagination and magic.” Google’s recent update to its iOS app integrates this trend.
2. Line Icons and Ghost Buttons
Web designers are increasingly implementing line iconography and ghost buttons (transparent buttons outlined in a thin line) into their designs. This creates a much simpler and cleaner aesthetic, making icons and buttons appear lighter and act as mere support to larger and more colorful imagery, such as high-resolution photography or illustrations.
3. Interactive Infographics
Infographics were in their peak game last year, and they’ve only gotten better in 2015. Previously, most designers created infographics as static images (things that people couldn’t interact with). Nowadays, there’s a moving web design trend towards interactive infographics, where people can interact directly with data points and images on the infographics themselves.
Microinteractions are small animations which engage users and make the content with which they engage more interesting. More than ever, motion is being used in material design to transition between states and to focus users’ attention. Different microinteractions give users additional options and provide unique animation.
5. No Header Background Image
Last year saw a huge focus on large, customized photography in campaign areas of various websites. It has been predicted that we’ll see less of that as we move through the year. Less images will appear at max width nor will they run to the edge of a browser/page. Ongoing, there will be a greater web design trend towards less imagery and even simpler campaign areas. The focus will be on content (with cleaner typography).