6 SEO Tips to Boost Your Blog’s Exposure
Chances are you already understand the importance of utilizing a blog with your business but do you know how to optimize your blog posts to make them more search engine friendly?
Many business bloggers today fail to take advantage of the limitless marketing potential their blog can offer their business. A recent study shows that out of 60% of businesses that have blogs, 65% of those businesses haven’t updated their blog in the past year. You can take advantage of the massive benefits blogging can offer by providing fresh, relevant content and integrating basic blog post optimization.
Below we’ve compiled a list of 6 SEO tips that will help get your blog noticed.
1. Keyword Research
Keyword research is ideal for on page optimization. Chances are you’re providing valuable content on a topic and overlooking important keywords that could be expanding your blog’s overall reach. There are a number of ways for finding related keywords relevant to the content of your blog that you may not have considered such as Google Adwords Keyword Tool and Semrush.com. Both of these tools offer allow you to find keywords related to your topic and even check in on what keywords / phrases your competition may be targeting to bring traffic to their sites.
2. Frequent Keyword Usage Throughout Your Post
Once you’ve compiled a list of valuable relevant keywords, it’s important to strategically place them where they’ll have the most impact on your potential clients and search engine crawlers indexing your content. Be cautious when placing your keywords though. You never want to pack too many keywords onto a page as it could make your blog difficult to read. Not only does this frustrate your blog followers, but it also gets you penalized by Google. A few key places to include your keywords are:
- Title of your post
- First Sentence of Blog
- Headings / Subheadings
- Last Paragraph
- Anchor Text (Hyperlinks to other related pages on your site)
- Title Tags / Meta Descriptions
3. Image Optimization
When uploading a photo to your blog, it’s best to include keywords in the file name and fill out the alternate text field with a short, keyword rich description of the photo.
4. Referencing Others With HyperLinks
Whenever you mention another blogger or particular article in your post, its best to include a link to the information you are referencing. This not only shows great blogging etiquette but you may also get lucky and receive a link in return. Providing quality links is a great way for any site to boost their rank higher in search engine results pages.
5. Offer Subscription Option To Your Readers
When blogging, it’s best to offer RSS or Feed Subscription Buttons to your viewers. This allows your followers to receive instant notifications on your latest posts without having to periodically check back on your site for new content.
6. Utilize Social Media To Expand The Reach Of Your Blog Posts
As a business, you may be utilizing Facebook, Twitter, SnapChat, Google+, or some of the other great social media sites out there to connect with your potential or current customers. If so, why not use these sites to promote your blog content for even more exposure?
Following these simple SEO tips will help you rank higher in the search engine results along with increasing web traffic and producing higher customer conversion rates. If you have some additional tips to boost your blog’s exposure, leave a comment below and let us know your success stories.