Volusion Conversion Optimization
What we mean when we talk about conversion is when a visitor to your website takes an action that you want them to take. Search Engine Optimization (SEO) can only take you so far. Once you’ve attracted traffic to your Volusion store, you’ll probably want them to spend some money. That’s when our strategic focus shifts from SEO to Conversion Optimization.
It’s important to understand, however, that optimization is about getting more of the right kind of customers—not just blindly optimizing the conversion rate of a given page or campaign. It won’t do you any good if the people you’re acquiring are the wrong fit for your business. It’s important to keep the focus on optimizing to find more customers who will love your product and help you grow by spreading the word. Everything else is a waste of your time and resources.