In the last few years, eCommerce business owners and SEO marketers have learned about the importance of user intent for optimizing SEO strategies. This will help sell your brand to your target audience, you need to understand them. How do they think, what is their goal, and […]
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Truly Understanding Your Customer’s Preferences Through A/B Testing If you are an e-commerce entrepreneur, chances are that you have heard or stumbled on the term called A/B testing. A/B testing is one of the strategies that can help improve conversion rates, return on ad […]
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E-commerce Entrepreneurship Flourishes as Unemployment Rates Spike For a fact, the rate of unemployment in America has reached overwhelming levels. More and more Americans have lost and will lose their jobs due to the impact of the COVID-19 pandemic. Despite the odds, there still […]
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Progressive Web App Is Expected Dominate Ecommerce in 2020: You Should Be On Board Do you own an e-commerce platform and you want an app where your customers can have a more immersive online shopping experience, but you don’t have enough resources to build […]
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7 E-commerce Design Trends For 2020 Some of the design trends that ruled in 2019 are mobile responsiveness, video, AI chatbots, etc. Now that we are going into 2020, as a designer or an e-commerce business owner, you should get familiar with some of […]
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Adobe announced several integrations to the Magento platform it not so long ago purchased. At the 2019 Imagine conference, the integrations of Amazon and Google were revealed. This time around, the focus for Magento is on small and medium sized advertisers. These integrations will lead Magento into […]
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Accelerated Mobile Page First thing’s first. What’s an AMP page and why do you need/want it? Taken from the official page – https://www.ampproject.org/learn/overview/, it says “AMP is an open-source library that provides a straightforward way to create web pages that are compelling, smooth, and load near instantaneously […]
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So, you’ve got your customer on your site, looking at all the cool, different, and unique, products your business offers. They click on the product page, and are turned away by the lack of captivating details and perhaps an unaesthetic layout to top it all off. The […]
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An important thing to consider in any e-commerce site is the navigation experience. How does your customer get from point A to point B in the best way possible? This means having it easily accessible, streamlined and to the point, mobile optimized, and look as good as […]
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As an Ecommerce business the objective is to sell. Sounds simple, doesn’t it? Buyers keep buying, sellers keep selling, and the business stays afloat. Unfortunately the harsh reality is that this process, while simple, is not anywhere near a guarantee. The thought behind that is due to […]
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