E-commerce Strategies to Carry Through 2019

E-commerce Strategies to Carry Through 2019

Every year, more and more people switch their primary vehicle of retail consumption from brick and mortar to online stores. Online business is currently taking in over 10% of the money in retail, and is projected to grow 15% more each year. That means there is no […]

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Steps to Ensure Customer Satisfaction

Steps to Ensure Customer Satisfaction

Customers are the most important part of running a business. However, the objective isn’t just to gain new customers, but also it is just as important to retain the ones who have previously shopped with you. This can be achieved by being pleasant to deal with, having […]

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Starting a Business From Home

Starting a Business From Home

With the progression of retail sales going from mostly brick and mortar, to largely online through E-Commerce businesses, the path to creating a home business has never been clearer. Gone are the days of renting out a location, filling up with tons of stock, and hiring employees. […]

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Advice New E-commerce Businesses Must Know

Advice New E-commerce Businesses Must Know

So, you have a product, and you want to sell it. You have a basic idea, make a website, do some advertising to get the word spread, and then people buy. Unfortunately for many small business owners, it isn’t that simple. There are a few things every […]

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Creating a Successful Navigation

Creating a Successful Navigation

An important thing to consider in any e-commerce site is the navigation experience. How does your customer get from point A to point B in the best way possible? This means having it easily accessible, streamlined and to the point, mobile optimized, and look as good as […]

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What is a Bounce Rate and How it Can be Lowered

What is a Bounce Rate and How it Can be Lowered

As an Ecommerce business the objective is to sell. Sounds simple, doesn’t it? Buyers keep buying, sellers keep selling, and the business stays afloat. Unfortunately the harsh reality is that this process, while simple, is not anywhere near a guarantee. The thought behind that is due to […]

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404 Pages - An Easy Path to a Better Site

404 Pages – An Easy Path to a Better Site

Error 404, page not found. This is what greets a customer by default when they view a nonexistent part of your site. Boring, right? The customer was probably hoping to find something on that page, and instead of leaving them walking away disappointed, have a little fun […]

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Quick-start Guide to Boosting Sales and Getting Returning Customers

Quick-start Guide to Boosting Sales and Getting Returning Customers

No matter what you’re selling, the common goal of all businesses is to get customers buying, spending more, and coming back. With an ecommerce business, the steps taken to achieve this goal are quite different from the old school ‘touch and grab’ appeal of brick and mortar […]

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Using Online Reviews to Your Advantage

Using Online Reviews to Your Advantage

Want to boost your SEO and customer appeal? Online review sites are key. For several reasons, online reviews are important and decisive in your rankings in search engines, as well as a customers final pick between you and a competitor. Customers value reading positive online reviews about […]

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Microsites: The Latest and Greatest Ecommerce Tactic

Microsites: The Latest and Greatest Ecommerce Tactic

Want to be original and spread your businesses brand? The answer is microsites. A microsite is categorized as a website that is independent of the company’s main page, and is usually on its own domain. This can vary, but is usually something such as a product from […]

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