Tag: Google Analytics

While many factors help online shoppers decide what eCommerce store to shop at, website loading speed is a deal breaker. According to Think with Google, as page loading time goes from 1 second to 3 seconds, the probability that visitors will leave increases by 32%. Hence, eCommerce […]

In October 2020, Google launched Google Analytics 4, an upgrade to the previous Google analytics tool, Google Universal Analytics. Google introduced the Google Analytics 4 tool in response to the continually changing digital and online landscape as part of its vision for the future of analytics. Digital […]

Link building is one of the parts of search engine optimization businesses tend to shy away from for obvious reasons; it can be hard, and it requires patience. Link building doesn’t work overnight, and you have to be consistent before seeing your desired results. However, you want […]

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

Identifying Conversion Weakness Using Google Analytics Optimizing sales conversion rates are essential to being successful as an ecommerce merchant. New customers are unforgiving. If they have other options such as Amazon or your other competitors, they will not struggle through a purchase process or checkout. How can […]