10 Ways to Offer Discounts Without Eating Deep into Your Profits

10 Ways to Offer Discounts Without Eating Deep into Your Profits

Everyone loves freebies, even billionaires, heck, especially billionaires. That’s why they don’t pay their taxes, but let’s not get carried away. As an online or onsite retailer, you might have heard about how offering discounts can help boost sales. Perhaps, you have offered discounts a few times […]

Read more
LinkedIn Post Ideas for Businesses

LinkedIn Post Ideas for Businesses

With over eight million C-level executives and almost 800 million users across 200 countries, LinkedIn is a paradise for entrepreneurs. You will miss opportunities to network and build healthy relationships with other B2B brands if your LinkedIn game is subpar. Whether you have an in-house LinkedIn content […]

Read more
15 Instagram Post Ideas to Boost Engagement in 2023

15 Instagram Post Ideas to Boost Engagement in 2023

If you have a business page on Instagram, then part of your customer base is on Instagram, and they have high expectations for brand content. With TikTokers showing that content can be captivating even if the topic is supposedly boring, brands are ready to bring their A-game […]

Read more
Benefits of Meta Business Suite For Your Business

Benefits of Meta Business Suite For Your Business

Facebook’s decision to buy Instagram and WhatsApp in 2012 and 2014 created a giant social media ecosystem, now known as Meta — the name came in 2021 though. And Meta Business Suite, formerly Facebook Business Suite, has lots to offer social commerce merchants. Businesses won’t spend over […]

Read more
One-Click Checkout; The Shopping Solution to Boost Your Conversion Rates

One-Click Checkout; The Shopping Solution to Boost Your Conversion Rates

Every day, online shoppers seek better ways to shop with almost zero stress. It’s the duty of eCommerce stores to foster convenient shopping or risk losing their customers to rival eCommerce stores. Every second counts when shopping online, especially since the attention span of modern buyers keeps […]

Read more
First-Party Data VS Third-Party Data; Finding a Lasting Solution to Data Privacy

First-Party Data VS Third-Party Data; Finding a Lasting Solution to Data Privacy

Every year, data privacy becomes a prominent topic in government, tech spaces, and among consumers. In 2018, the General Data Protection Requirements (GDPR) became effective for companies operating in Europe. In January 2020, the California Consumer Privacy Act became effective. In 2021, Apple released iOS 15, reducing […]

Read more
2023 Guide to Creating Shoppable Instagram Content

2023 Guide to Creating Shoppable Instagram Content

Never has there been a time in history when shopping was this easy, accessible, and diverse. Buyers have multiple shopping options to choose from, and it gets overwhelming sometimes. We have the good old in-store shopping, pop-up stores, buy online pick up in-store (BOPIS), and multiple eCommerce […]

Read more
Afterpay, Klarna, and Affirm; Top 3 Buy Now Pay Later (BNPL) Apps

Afterpay, Klarna, and Affirm; Top 3 Buy Now Pay Later (BNPL) Apps

If you’ve ever shopped online in the last decade, chances are you’ve come across the buy now pay later (BNPL) model. The BNPL model removes the constant worry about what buyers can afford upfront, making it easier for them to shop within and above their immediate budget. […]

Read more
How To Increase Your AOV During The Holiday Season

How To Increase Your AOV During The Holiday Season

Every holiday season, buyers flock to online and brick-and-mortar stores in a frenzy to shop until their bank accounts scream for help. No wonder eCommerce merchants make the most sales during the holiday season. In fact, according to Statista, eCommerce retail sales are expected to hit a […]

Read more
Impact Of COVID-19 on eCommerce

Impact Of COVID-19 on eCommerce

The Covid-19 pandemic as we know it changed our world in 2020. We had to rely on social distancing and reduced or complete halting of social activities, etc. eCommerce has changed a lot since the pandemic as consumers have developed a new shopping habit that is more […]

Read more