Posts Tagged digital marketing

404 Pages – An Easy Path to a Better Site

404 Pages - An Easy Path to a Better Site

Error 404, page not found. This is what greets a customer by default when they view a nonexistent part of your site. Boring, right? The customer was probably hoping to find something on that page, and instead of leaving them walking away disappointed, have a little fun […]

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Using Online Reviews to Your Advantage

Using Online Reviews to Your Advantage

Want to boost your SEO and customer appeal? Online review sites are key. For several reasons, online reviews are important and decisive in your rankings in search engines, as well as a customers final pick between you and a competitor. Customers value reading positive online reviews about […]

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Microsites: The Latest and Greatest Ecommerce Tactic

Microsites: The Latest and Greatest Ecommerce Tactic

Want to be original and spread your businesses brand? The answer is microsites. A microsite is categorized as a website that is independent of the company’s main page, and is usually on its own domain. This can vary, but is usually something such as a product from […]

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How to Master Facebook’s Latest Changes

How to Master Facebook's Latest Changes

Facebook’s latest algorithm update completely changes the way for your small business to reach its audience. The update sees a decrease in advertisements on the news feed, which is now more much more oriented to show content from friends. The advertisements with more comments and likes will […]

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Ecommerce Predictions for 2017

Ecommerce Predictions for 2017

  A lot has advanced in development in the world of ecommerce since 2016. Whether its leaps in social media to stretching the reaches of omnichannel strategies, some significant progression was made in ecommerce. With such fast pace progression you have to wonder what’s next for 2017. […]

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Low-Cost Marketing Strategies to Help Boost Exposure

Low-Cost Marketing Strategies to Help Boost Exposure

Low-Cost Marketing Strategies to Help Boost Exposure In today’s economy, marketing can get expensive. It seems like the only way to be successful is to either buy ads or pay for SEO. While both options are useful ways to market a business and very popular among business […]

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Increasing Your Sales with Email Marketing

Increasing Your Sales with Email Marketing

Over the years email marketing has been proven to help companies maximize their sales growth potential by staying in touch with their consumers on a more personal level. One method in particular is offering a newsletter. Not only is a newsletter a great way to keep your […]

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How to Use Shopify Inventory Management to Handle Your Business Operations

How to Use Shopify Inventory Management to Handle Your Business Operations

Do you find yourself overstocking on some items and out-of-stock on others?  Do you know which products are your best selling and which are your least popular? All retail stores need to track their inventory and be able to manage their store with ease. Pen and paper […]

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A Quick History of How Marketers Have Adapted on Facebook

A Quick History of How Marketers Have Adapted on Facebook

Facebook has changed over the years. It has come a long way since first launching in the dorm rooms of Harvard, almost 12 years ago. Originally had no ads, no pages, and no newsfeed. Three features that make up the social media experience today, were not even […]

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3 Effective Ways to Help Your Clients Get Their Products Seen and Sold

3 Effective Ways to Help Your Clients Get Their Products Seen and Sold

New stores are on the rise and so are the various products that are marketed. At the end of 2014, Shopify was hosting 140,000 online stores and that number is rapidly growing. Shopify is now hosting over 175,000 merchants. Creative marketing is a great way a store […]

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