Client

RCHobbyExplosion.comVolusion to BigCommerce Migration

Consumer Electronics/Toys | Launched 12/04/20

Founded over a decade ago, RC Hobby Explosion has stood as a prominent industry leader, catering to the diverse needs of remote-controlled (R/C) enthusiasts. Specializing in a wide range of R/C products, from entry-level toys to cutting-edge hobby-grade trucks, they have established themselves by offering high-quality, in-stock radio control items at competitive prices.

Concept

Seeking a transformation from their outdated Volusion implementation, RC Hobby Explosion collaborated with MAKDigital for a comprehensive migration to BigCommerce. The challenges included a text-heavy, visually unappealing homepage that did not translate well to mobile devices. In response to the evolving expectations of online shoppers, there was a clear need for a visually stimulating and user-centric shopping experience.

RC Hobby Explosion BigCommerce Migration & Redesign

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page

Redesign

MAKDigital embarked on a mobile-first redesign, revitalizing the site's aesthetics and user experience. The homepage was revamped, placing a stronger emphasis on updated imagery and a more intuitive user interface. Product pages underwent a transformation with enlarged text content and a visually enhanced "Add to Cart" button, ensuring a more engaging and seamless shopping journey.

The implementation of a Search app further improved the search experience, with a dedicated focus on optimizing mobile functionality. A full data migration from Volusion to BigCommerce was executed, complemented by a comprehensive SEO audit and adherence to SEO best practices. MAKDigital meticulously set up 301 Redirects and optimized Canonical URLs to ensure optimal performance with Search Engine Results Pages (SERPs).

colors:

Custom Features & Functionality

  • Complex Mega Navigation

Solution

MAKDigital's comprehensive approach led to remarkable results. The migration to BigCommerce not only addressed the immediate issues but also resulted in substantial improvements:

  • Increase in Average Order Value: Over 25%
  • Increase in Mobile/Tablet Traffic: Over 40%
  • Increase in Conversion Rate: Over 25%
  • Increase in New Users: Over 20%

The project not only elevated the visual appeal and functionality of RC Hobby Explosion's online store but also contributed significantly to key performance metrics, reflecting a successful collaboration and the effective implementation of modern e-commerce solutions.

Website redesign wire-frame
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