Concept
It was critical to inject a brand into their website, make it feel like it is the best source on the internet for pool and hot tub supplies, because it is. We completed an entire redesign of their Homepage, Category Pages, and Product Pages with the goal of making the site appear more professional and have better functionality.
The category pages required the most work to redesign and add extra relative content to assist in SEO efforts. We made small quality of life changes to help improve the customer buying experience. The new website design creates a more seamless process from the landing pages all the way to checkout. Visitors should be left with little to no questions about their product, company or services, shortening the decision-making process, leading to higher conversions for their bottom line.
Explore the success story of our comprehensive SEO strategy for Pool and HotTub Depot, where within a span of 8 months, we achieved remarkable results, including a 36% increase in revenue, a 35% surge in traffic, and an 11% boost in Average Order Value, showcasing the impactful outcomes of our dedicated efforts alongside the e-commerce migration and website redesign initiatives.