What is your development approach like?

Our development approach is characterized by adaptability, flexibility, predictability, and practicality, specifically tailored for eCommerce. This approach allows us to minimize the risks associated with scope, time, and cost. Drawing from years of experience across various industries, we've learned how to defy the staggering industry average of 97% project failure rates. We offer two distinct development approaches: Agile and Hybrid, providing clients with options that best suit their needs.

Do you provide services to agencies and SaaS providers?

Absolutely, we do. MAKDigital caters to a diverse clientele, encompassing not only Direct Clients but also Agencies and SaaS providers. Our expertise spans various industry verticals, including B2B, B2C, SMBs, Marketplaces, Startups, and large enterprises. We offer our services to both digital and print agencies and extend our support to SaaS providers, including ERP, CRM, Gateways, and more.

Is it possible for you to devise an eCommerce strategy for my business?

Absolutely, our team of experts at MAKDigital excels in creating tailored, all-encompassing strategies that are uniquely designed to fit your business. What's more, we can even go a step further by developing a 3-year roadmap for your business. MAKDigital's eCommerce roadmap serves as a comprehensive three-year strategic plan, mapping out your company's future trajectory and the necessary actions to achieve your objectives.

Can you offer guidance in selecting the ideal platform for my business?

Certainly, MAKDigital is well-equipped to assist you in identifying the most suitable eCommerce platform for your business, taking into consideration your specific requirements and market dynamics. Additionally, we offer a range of services, including the integration of cutting-edge features into your online store, building a custom store from the ground up, and providing SEO optimization tailored to your needs.

How can I determine the most suitable eCommerce platform for my business?

Choosing the most suitable eCommerce platform for your business is a crucial decision that can significantly impact your online success. To determine the right platform, consider the following factors: Business Needs and Goals, Budget, Ease of Use, Scalability, SEO-Friendly and Flexibil

How can I determine the most suitable eCommerce platform for my business?

Selecting the perfect eCommerce platform for your business involves conducting an objective evaluation of your business and its unique requirements. Once you've identified all the necessary functionalities and features that need to be implemented on your website, our experts can guide you in narrowing down the best eCommerce platforms that align with your business needs.

What measures are taken to maintain the SEO strength of an eCommerce website after migration?

Migrating an eCommerce website can have a significant impact on its SEO strength if not executed carefully. To maintain and even improve SEO rankings after migration, we take several measures before, during, and after the migration process. SEO is an ongoing process, and it may take some time to regain or improve your rankings after migration. Consistency, quality, and attention to detail are key to maintaining the SEO strength of your eCommerce website.

What is MAKDigital's method for confirming the correct execution of SEO preservation?

To validate the accuracy of our SEO preservation efforts, we employ a thorough evaluation process. This entails closely monitoring the performance of your eCommerce store on the new platform. We meticulously assess factors such as ranking, impressions, click-through rates, and other relevant metrics to ascertain the effectiveness of our SEO tactics. This evaluation provides our SEO specialists with valuable insights into how your website is performing following the migration. Additionally, we continuously monitor Google Search Console and Google Analytics to gain a comprehensive overview of your eCommerce store's performance. Based on the gathered data and results, we are prepared to make necessary adjustments and improvements to further optimize your SEO strategy if required.

Client

KeyRing.com Volusion to BigCommerce Migration

Apparel Accessories | Launched 01/07/21

Avco Key and Novelty is a wholesale distributor, manufacturer and importer of key chains, key accessories and key blanks. Keyring.com supplies retail hardware stores, locksmith shops and other key-making establishments with the best selling and most profitable selection of items available.

Avco Key and Novelty hired MAKDigital to perform a complete overhaul of their site along with a migration from Volusion to BigCommerce. Keyring.com has been on an old, outdated platform for many years and decided it was time for a switch, and after much research had zeroed in on BigCommerce.

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Concept

MAK performed a full design and development of the new site. The end result is a much more streamlined shopping experience that brings the Keyring.com brand into the cutting edge of eCommerce technology and best practices. Keyring.com is based in Long Island, NY. Every item they sell is stocked and manufactured by Keyring.com. Most items are shipped the same day from their facility in New York.

MAKDigital and developed an online store for Keyring that was more modern and more brand-focused. Their original homepage was heavy on text and less appealing; they needed an updated design to bring them up to speed in an era where online shoppers are seeking a visually stimulating, more valuable shopping experience. The completed website provided the information their customers needed to make an informed purchase decision while still affording a pleasant shopping experience. The overall design that we created gave their website a more trustworthy and credible feel, while optimizing the user experience. For Keyring's product page, we designed a process that helps to lead prospective buyers along the purchase funnel and towards the custom products they desire. The product page was built with multiple custom templates, allowing the store owner to configure different types of customizations for different products. The custom product feature allows KeyRing to configure the product page with multiple steps for the customer to follow throughout the product customization process.

We also built custom quantity discount logic to allow the customer to quickly see how quantity discount will reflect their purchase price. One of the features of the custom product page also allows customer to easily see all the selections they are making while customizing their product. we also developed a custom sidebar cart and integrated it into the design of their website. In addition, we developed a responsive design for VitaRX to enhance the experience of their mobile shoppers and to ensure a cohesive, uninterrupted experience across all devices.

Key Ring Home, Category and Product page templates.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

BigCommerce Stencil
Searchanise search
Cloudfare CDN
Google Analytics
Segment CDP

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Home Page
Category Page
Product Page

Redesign

KeyRing.com decided to redesign their new BigCommerce website design by MAKDigital due to several reasons. Firstly, their previous website was outdated and not user-friendly, which led to a decrease in traffic and sales. Secondly, the website lacked optimization for mobile devices, which resulted in a poor user experience for customers who accessed the site on their smartphones or tablets. Finally, the website lacked a clear structure and organization, making it difficult for customers to find the products they were looking for.

MAKDigital addressed these issues by implementing several improvements to the KeyRing.com website. We created a modern, responsive design that is optimized for mobile devices, ensuring that customers can easily browse and purchase products from their smartphones or tablets. We also restructured the website's navigation, making it more intuitive and organized, so that customers can easily find the products they need. Additionally, we implemented a new shopping cart system, which streamlines the checkout process and helps to reduce cart abandonment rates. Overall, these improvements will help to alleviate KeyRing.com's eCommerce troubles by providing customers with a more user-friendly and enjoyable shopping experience, ultimately leading to increased traffic and sales.

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Custom Features & Functionality

Custom built BigCommerce Theme
Custom API integration with Searchanise
Complex Mega Navigation
Custom integration with Cloudfare
Custom integration with Segment CDP
API integration with Google Analytics
Custom filtering using Searchanise API

Solution

MAKDigital transformed KeyRing.com with a complete migration from Volusion to BigCommerce, revolutionizing their online presence. The redesign prioritized a streamlined shopping experience and a visually stimulating homepage, enhancing brand focus.

Custom product templates and a user-friendly customization process were introduced, addressing the need for a modern and intuitive design. Responsive design and restructured navigation improved mobile accessibility and user experience.

Technical enhancements included a custom BigCommerce theme, API integrations with Searchanise and Segment CDP, a mega navigation system, and integration with Cloudfare and Google Analytics. These solutions collectively resolved issues of outdated design, poor mobile optimization, and organizational challenges, paving the way for increased traffic and sales.