Client

IDCards.com Volusion to BigCommerce Migration

Identification Systems & Supplies | Launched 07/09/2020

With over three decades of experience, ID Cards, Inc. stands as a trusted authority in identification systems and supplies. Serving clients of all sizes, the company is dedicated to meeting specific identification needs with a comprehensive product line, including ID printing systems and supplies. Committed to superior service and product satisfaction, IDCards.com approached MAKDigital for a complete data migration and redesign of their site, seeking to enhance their online presence and user experience.

Concept

Facing the challenges of an outdated Volusion platform, IDCards.com sought MAKDigital's expertise to not only migrate their site but also undertake a comprehensive redesign and branding strategy. The goal was to modernize the website and improve user interaction, necessitating custom features like a Featured Product Scroller, Mega Navigation, Responsive Design, Custom Branding, and a Modified Shopping Cart. Additionally, using custom web development, a key challenge addressed was the need for a custom product configurator to simplify the complex process of ordering custom ID cards. The objective was clear: elevate the visual appeal, functionality, and user-friendliness of IDCards.com to enhance customer engagement and increase conversion rates.

ID Cards home, category, and product page templates.

Drag button left to see the difference!

  • Home Page
  • Category Page
  • Product Page

Redesign

MAKDigital executed a full-scale redesign, transforming IDCards.com into a visually appealing and user-centric BigCommerce site. The custom product configurator became a cornerstone, streamlining the ordering process for custom ID cards. This intricate tool addressed the myriad options available to customers, from card type and color to magnetic stripe, barcode, security features, and more. The redesign incorporated a Featured Product Scroller, Mega Navigation, Responsive Design, Custom Branding, and a Modified Shopping Cart to deliver a cohesive and engaging user experience.

colors:

Custom Features & Functionality

  • Complex Mega Navigation
  • Custom BigCommerce Theme
  • Custom Branding
  • Custom Featured Product Scroller
  • Custom Product Configurator
  • Integration with Cloudfare
  • Integration with Google Analytics
  • Integration with Paypal
  • Integration with Shopper Approved
  • Modified Shopping Cart
  • Responsive Design

Solution

MAKDigital's solution for IDCards.com involved a holistic approach, combining site migration, comprehensive redesign, and the implementation of custom features. The Featured Product Scroller, Mega Navigation, and Responsive Design contributed to a visually stimulating and user-friendly interface. The custom product configurator significantly decreased the time to configure orders, leading to a notable increase in conversion rates. The project yielded impressive results, with a mobile/tablet conversion rate increase of over 60%, a 40% rise in mobile/tablet traffic, and a remarkable 60% increase in new mobile/tablet users. This success showcased MAKDigital's capability to not only meet but exceed the unique challenges of IDCards.com, providing a tailored solution that elevated their online presence and customer interactions.

Website redesign wire-frame
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