James at gutsracing.com came to us with 2 problems. His website was bare to the bones basic because it lacked branding and was on a default Volusion template, causing it to not have a certain "wow" factor. Because of the fact that he sells custom seats, each made differently in order to fit the bike, he needed custom in-house development done in order to categorize and allow customers to search by the make, year, and model. Adding to the fact, his products have a wide array of variations, which give customers the option to pick a color combination for the seat, as well as seat size, and rib. James's idea was to let customers see exactly what they are ordering as they customize the seat. With this functionality each product needed to have over 1000 parent-child combinations. MAKDigitalDesign built a custom seat configurator that allows customers to with ease pick and see precisely which seat they are ordering.
Increase in conversion rate: over 60%
Increase in mobile/tablet traffic: over 45%
Increase in new users: over 40%