Effective Ways to Increase Your E-Commerce Website Traffic
It is easy these days to create a website for your business. However, having a website doesn’t automatically guarantee positive results for your business. You need to drive traffic to your website to generate sales and generally sustain your business. Many business owners, especially small business owners with new or growing brands, often find this challenging. In this article, we will highlight seven of the most effective hacks you need to include in your marketing strategy if you want to increase your website traffic.
Pin Your Website to Your Social Media Pages
One of the first things people see when they search your brand name on social media is your bio. Including a link to your website in your social media bio makes it a lot easier for your followers and would-be target market to connect to your business website and find your products online.
Highly Targeted Advertising On Social Media
Ever wondered why after a few minutes of google searching for scent candles, you log in to your Instagram page and after two scrolls, the next thing you see is a store advertising your favorite fragrance of scent candles? Well, that is the ripple effect of social media advertising. Two different search algorithms synchronizing to provide you with what you want almost as soon as you think about it. This is very impactful and a good boost for your e-commerce site because you are tailoring your ads according to buyers’ needs and wants in a cost-effective manner.
All you must do as a business owner is to get a social media advertisement package that is well suited for your target market. Do not be discouraged by the seemingly expensive cost of social media advertising because the merits far outweigh the cost.
Well-Built SEO (Search Engine Optimization) Strategy
SEO helps in bringing awareness to the brand while solving marketing problems since it has the potential to introduce your brand to a large audience. This makes SEO a sustainable solution to the problem of low traffic. However, SEO doesn’t work like magic, you need some skills to build a strong SEO strategy.
Here are some tips that can help you to continually drive traffic to your site:
Use of Keywords
This involves thinking like a potential client. What are some of the direct or indirect keywords a potential customer would use on search engines when searching for things that are related to the services or products you offer? If you learn about user language, that is, how potential customers talk and write about the products or services you offer, then you can use the knowledge to form your keywords. Doing that will increase your chances of having Google display your business when people search for things that are related to your brand.
For example, if you market black soap, you can include keywords such as “organic,” “natural,” “skincare,” “African,” and “Korean”. So, when buyers search for words like “skincare,” there is a chance that Google will display your site showcasing your products.
Provide Quality User Experience
We find it easier to go back to sites with friendly interfaces and design. Work with web developers to ensure that your website users have a good experience while browsing for products on your site. Good websites navigate smoothly, and every link works well by taking site users to the next page they are in search for. This also includes image searching
Create Brand Awareness Via Social Media Influencer Marketing
Influencers are demigods on their pages. Their followers love and respect their opinions and they also tend to have the ability to make their followers do certain things or try out new things. This hold they have over their audience is what you as an e-commerce business owner should key into. For example, a post about one of your products by Cardi B with your business link, direct tag or a mention of your page would lead to increased traffic for that particular product and your website.
Use Special Offers
One of the quickest and cheapest ways of driving traffic to your site is by offering promotional deals. The use of incentives is a traditional technique that has been proven over time to help boost sales and improve traffic. You can use discounts, coupon codes, a buy-one-get-one-free technique, competitions, etc. This is also cost-effective because hundreds of people participate while only a few selected people get chosen as winners. While promoting your special offers, be quick to inform participants that following your business page and visiting your website is one of the prerequisites.
Making Brand Advocates Out of Existing Clients
It is always easier for pre-existing customers to convince others about your products since they are like walking billboards with testimonials about the good services you provide. You can offer your loyal customers discounts for bringing in new clients. There is usually more zeal involved when incentives are dangled in front of people. Therefore, having a loyalty program for your customers gives your customers the impression that there is something in it for them whenever they bring in new people to shop on your site. Make sure you reward them accordingly to avoid being labeled fraud — beware, words can go round.
Use Informational Content Relating to Your Products
Having a blog where you talk about relevant things relating to the use of your products is a good technique to attract new customers to your site. For example, if you sell authentic leather bags on your site, you should have a blog section where you write about everything relating to the use and care of leather bags and their accessories. You should also utilize internal linking to get more conversions. Another effective way to attract new visitors to your site is by engaging in conversations on the online interactive forums where your current customers talk about your products.
With these seven effective hacks, you will find it easier to increase your e-commerce website traffic and grow your business. Try these things out and watch the number of visits to your website increase.