eCommerce demand forecasting is a process that uses several essential metrics to predict future sales/demands for products or services. You can use demand forecasting to determine the future demands for your new products and the existing products you have been selling. The metrics used include repeat purchases, number of previous sales, and number of customers. Forecasting helps create a precise benchmark that helps to guide the business’ cash flow, marketing strategy, and inventory levels.
eCommerce demand forecasting is a helpful process that allows you to understand your sales trends. Understanding your sales trend makes it possible for you to stay ahead of your competitors.
eCommerce demand forecasting allows businesses to make important and solid business decisions that will improve their profits and revenue. eCommerce demand forecasting is an analytical technique for predicting demand, and the best way to do demand forecasting is by analyzing historical data.
Benefits Of eCommerce Demand Forecasting
eCommerce demand forecasting offers so many great benefits when you use it in your business. They include the following:
- • It improves your pricing and sales strategy for your business.
- • It helps with the fulfillment of your customers’ demands.
- • It helps to reduce business risk.
- • It helps you create more awareness for your customers.
Improves Your Business’ Pricing and Sales Strategy
Businesses have the full power to determine their pricing for their products and the strategies used to determine the prices. Demand forecasting allows you to take full advantage of this power. You can determine when to charge more for your products since demand forecasting will help you know your demand curve. This means you can ascertain when you will have more demand for a product and when you will have low demand for the same product. Knowing this means you can charge more for your products when demand is high as people will be willing to pay more.
For example, if you have a shoe company and (after carrying out the necessary market research) you predict that the demand for women’s shoes will increase. Your customers will be willing to pay more for the shoes during a period of high demand. You can charge more instead of ordering for more stocks. Likewise, you can reduce what you charge for the same shoe lines during your low-demand periods and rely on more unit sales instead of reducing your supplier orders.
It Helps With The Fulfilment Of Customers’ Demands
Customer data such as purchase details, engagements, and other similar insights are invaluable to your business operations. They help shape your digital marketing strategies. These insights can impact your campaign programs, email marketing features, advertising, and inventory management.
For example, you can easily plan and set up your inventory to match your customers’ demand for your products (whether new or existing products). Demand forecasting lets you know when you will have a high demand for your products. The demand for your products may change based on location, the time of the year, or special occasions like black Friday or the festive period.
Demand forecasting will help you accurately pinpoint when the demand for your products increases. That way, you can take the necessary steps to ensure your products are available when necessary while using the right distribution channel.
It Helps To Reduce Business Risks
Demand forecasting will help you detect and access areas of impending risk in your business so they can avoid the risk and grow your eCommerce business.
The data derived from demand forecasting provides you with insights and information needed to:
- • Prepare for the launching of your new products
- • Stay ahead of competitors, economic downfalls, and deal with the effects of seasonal changes on your business.
You can detect the trends in your business activities and sales with demand forecasting.
Demand forecasting allows you to trace back your historical data to see what has happened before and also monitor what is happening in the present. Then, you can observe the trends from the past and the present to see any consistency in their pattern. You can then use the information you derive from your observations to make informed predictions of what will happen along the line.
If the prediction is not beneficial for your business, you have the chance to avoid it using the information you derived from the demand forecasting. You know the decisions you took in the past that brought about the negative trend in your business. Risk reduction is simply about controlling the kinds of inputs your business gets to create the desired outputs you want for your business.
Helps You Create More Awareness For Your Customers
One of the benefits of demand forecasting is that it helps you maintain a strong cash flow within your business. The good thing about this is that maintaining a stronger cash flow gives you that extra and much-needed freedom to do more advertising and marketing. This means you can do more targeted campaigns to improve your customers’ awareness of your brand, hence increasing your conversion rates.
Of course, you know that high conversion rates imply more sales for you, and more sales lead to more revenue and profits for your business. And overall, it translates to more growth for your eCommerce business.
The Bottom Line
The bottom line is that eCommerce demand forecasting will help you make informed business decisions. These decisions will ensure the growth of your business’ profit and revenue. This is so because eCommerce demand forecasting involves using certain past information to make informed decisions that will affect the future of your business.
Demand forecasting will provide you with essential and accurate information to help you with the decision-making in your business. These include knowing when you should replenish your stocks and how much to replenish, knowing your target market potential, and how to price your products.
eCommerce demand forecasting allows you to plan your inventory, allocate resources, etc., to actualize your business’ profit and revenue goals. It generally gives you an advantage over your competitors.
When we say eCommerce demand forecasting gives businesses an advantage over their rivals and competitors, it is in this sense; demand forecasting gives businesses knowledge of their sales trends and customer demands. Businesses can easily avoid experiencing a stock out by simply boosting the inventory for a product when needed.
Forecasting helps to maintain an ideal inventory stock management at all times. This means you won’t hold too much inventory at any time, instead you will procure just the right amount of stock. This will leave you with more funds to invest in other necessary areas so you can effectively compete with your rivals.