6 Ways Your Website is Drive Away Customers
Your website has been live for some time now and everything seems to be going great. All your graphics are in place and everything on your site is linked up correctly, but for some reason your bounce rate is still through the roof. People seem to be coming to your website but most of them end up leaving without making some kind of purchase. What could possibly be driving away customers?
There are a few factors that you may have overlooked that could be putting off your potential customers. Fortunately, most of them are easy to fix. In this article, we will take a look at some of the most common reasons why people may be leaving your website.
1. Auto Playing Music
Though this feature seems to be fading from popularity, it will still rear its ugly head on the occasional website. Most users listen to their own music or watch television while browsing the internet, so your site having its own soundtrack is more likely to be a source of irritation rather than joy. Office users usually have their speakers turned down or muted making your automatic music nothing more than an unnecessary addition that slows down your page load times.
2. Scrolling Advertisements
Spend time browsing for content online and you’ll encounter these annoying little critters. In some way, shape or form, these advertisements pop up in the dead center of your screen and refuse to go away until you’ve either entered your email address or unearthed the minuscule close button blending seamlessly with the background. Don’t use scrolling adverts. A majority of people will simply bounce off your website as a point of principle when they see a scrolling advertisement appear.
3. Website Not Responsive
The internet is evolving to the point that if your site isn’t responsive, you may as well not have a site at all. Simply put, if your site isn’t responsive, then everything is going to appear small on a mobile phone. People are going to have to go through the trouble of resizing the website to make everything readable and gain the ability to click any of your links or buttons. It will be much easier for potential customers to redirect to another website that is designed for a mobile friendly experience. Additionally, Google penalizes any and all websites that are not responsive and mobile friendly.
4. Outdated Content
First impressions are everything. If visitors come to your website and see that your most recent article is dated 7/16/2015, then they are more than likely going to assume that your company is no longer active. Ensure any blog, news or social media feeds are regularly updated and watch your bounce rate drop. Additionally, regularly updated content provides better SEO rankings for your site in search engine results.
5. Slow Loading Speed
If it’s one thing that will make your visitor’s hit the “Back” button, it’s a home page that takes forever to load. You need to ensure that all of your images are compressed to allow for a quick loading time, and that all the website scripts are optimized. Along with encouraging people to stay on your site, fast page loading times help provide additional rewards in terms of SEO.
6. Ensure You Are Giving People What They Came For
While it gets harder and harder to use SEO for something you’re not offering, the same can’t be said about PPC. It’s important that any advertisements you have are actually relevant to the content on their respective landing pages. A good example would be if your company is selling cleaning supplies on an advertisement generated by the search term “cleaning suppliers” whereas 98% of people using this search term are in fact looking for a cleaning service. Keep an eye on your PPC, and ensure that people get what they’re expecting when they land on your site.