Most nonprofit organizations prepare for the lack of interest people will show for their cause because there’s no monetary return. Not to mention that many of the people who have enough to give are often part of the problem the organization is addressing. For example, big industries that contribute greatly to global warming are often reluctant to support causes that aim to reverse global warming. So, it can be hard to reach people who care enough to want to give their resources to nonprofit organizations. But that’s a problem digital marketing can make disappear if done right.
You can use digital marketing to reach and persuade the right people; politicians, influencers, celebrities, billionaires, and the general public about the cause your nonprofit organization is pushing. You can use digital marketing to encourage volunteering, promote the cause, get more members, and raise funds. Now, let’s talk about how you can create awareness for your nonprofit organization using these digital marketing tips.
Establish a Solid Online Presence
Social media is one of the best cost-effective digital marketing channels where you enjoy immense benefits for free. Create an account for your nonprofit organization on popular social media platforms such as Instagram, Facebook, Twitter, YouTube, TikTok, Pinterest, and LinkedIn. Learn how to publish content on each of them considering their unique dynamic, and make it a duty to publish regularly. It is also necessary to engage people and similar brands on social media because steady interactions will help increase reach.
Email is another effective budget-friendly digital marketing channel. Learn the tricks and tips of email marketing and use them to keep in touch with your subscriber list.
The first step to building a solid online presence is by having a modern website. By modern; we mean a responsive, user-friendly, accessible, and professional website. Invest in a well-designed professional website where interested people can learn about and engage your nonprofit organization without unnecessary hurdles.
Although you’re not making profits, you have to spend some money to give your nonprofit organization the attention it deserves. Everyone wishes marketing should be free, but sadly it’s not, regardless of your purpose for running a marketing campaign. You will create awareness fast by running paid ad campaigns on social media platforms such as Instagram and search engines such as Google.
Finally, there’s power in creating high-quality content regularly, whether videos, images, or articles. And note the factors; quality and consistency.
Use Marketing Automation Software
It’s one thing to plan marketing campaigns, but it’s a different ballgame to keep up with your marketing efforts, especially when you have to carry out repetitive tasks. Use marketing automation software tools instead. You can use such tools to achieve a lot with your email marketing, social media posting and marketing, and other aspects of marketing.
You can use segmented marketing automation tools, but we recommend going for a holistic marketing automation tool that will let you monitor and track your campaigns and analyze your marketing data to identify leads and detect loopholes in your marketing efforts.
A robust marketing automation tool will optimize your marketing efforts, speed up your results and help reduce poor attempts since you will have access to your marketing data. Your marketing data will give you insights into which of your marketing attempts are working and which are not working.
The takeaway from this is that you can use a marketing automation tool to schedule your posts and access your marketing data. And that’s enough reason to pay for one.
Let People See The Human Side of Your Nonprofit Organization
Some nonprofit organizations come off as uninteresting and overly noble that they push away people who might want to contribute positively to the cause. Sure, your nonprofit organization is noble, and it’s not a joke, but the world is already hard enough, and people should not feel like you are judging them with your messaging. Instead, let your messaging feel relatable using familiar language, and you can also use stories from real people to share your message.
We are all emotional people, even those who consider themselves strictly logical. You will achieve more when you carry people along and make them feel welcome with your messaging. Show people how your organization has touched a few lives, and use user-generated content (UGC) too; let the people you have impacted speak for themselves. Not every messaging can be fun, especially if you’re addressing a tragic event, but when possible, don’t hesitate to spice up your messaging with fun texts and imagery.
Use the data your marketing tool provides to create tailored content for each demographic you are targeting so that the right person will see the right message that can persuade them to respond to your call to action (CTA).
Show behind the scene processes and your staff and volunteers in action. For example, if your nonprofit organization tackles the sea population, make videos of your team and volunteers getting their hands dirty — removing dirt from the sea.
Make Donations Easy and Straightforward
Although nonprofits are not like eCommerce businesses that have perfected the payment and checkout phases of the purchase journey, you can learn a few tricks from eCommerce businesses in that regard.
First, make sure the donation button is easily reachable on most of your web pages. Secondly, make the donation page simple and precise. Avoid asking potential donors to fill multiple entries running up to 10 or more, and avoid repetitions and distractions on the donation page. Ensure to assure potential donors that their payment details are safe and secure.
Some donors would like to donate to your organization regularly, but that means they have to remember to donate each time you ask for donations, and that’s not very reliable. A better way to help donors donate regularly is to create automated donation processes that allow interested donors to set up a custom automatic donation plan. With this, donors can choose monthly, quarterly, or any arrangement that works for them.
You can also use the donation process to create more awareness by allowing donors to share a clickable link on their social media that they have just donated to your nonprofit organization.