5 Mistakes You Must Avoid When Doing SEO Keyword Research

5 Mistakes You Must Avoid When Doing SEO Keyword Research

In the beginning, when SEO became popular among digital marketers, most of them invested a lot of time and resources in researching the words and phrases to put in SEO content and campaigns. They added these keywords into everything and everywhere on their client’s website, most likely […]

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Why you Should Start your Holiday Marketing in Q3

Why you Should Start your Holiday Marketing in Q3

Digital marketing is always changing, sometimes due to circumstances such as pandemics and new technologies. As a business owner, one of your jobs is to stay up to date on necessary trends and utilize them to your advantage. This year, a smart marketing tactic that can help […]

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Shopping Centers are Converting to Fulfillment Centers and Used for other Non-Retail Purposes

Shopping Centers are Converting to Fulfillment Centers and Used for other Non-Retail Purposes

In the last few years, retail has suffered a downturn in foot traffic, resulting in lower sales. This is due to the boom of the eCommerce industry. In 2020, coronavirus restrictions are responsible for further reducing foot traffic by 27% in comparison to the previous year. Owners […]

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Strength And Weakness Of The Major Digital Marketing Platforms

Strength And Weakness Of The Major Digital Marketing Platforms

Strengths And Weaknesses Of The Major Digital Marketing Platforms: Google Ads, Facebook Ads, Organic SEO   Businesses face so many challenges, one of which is how to direct their digital marketing spending. Deciding on the platforms that will offer the most profits for your business is based […]

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Consumer Safety As The Major Post Pandemic eCommerce Trend

Consumer Safety As The Major Post Pandemic eCommerce Trend

It may seem as though the Covid-19 pandemic is ending now since scientists have provided vaccines to tackle the virus. The CDC says that vaccinated Americans can now ditch their nose masks in specific indoor and outdoor places. However, the majority of the American population disagrees with […]

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5 Fixes For Broken Digital Marketing Engagement

5 Fixes For Broken Digital Marketing Engagement

Nowadays, many businesses run at least one account on popular social media platforms such as Facebook, Twitter, and Instagram, to post content regularly and engage with consumers.  But they barely get a reasonable amount of likes and digital marketing engagements on the content they post. So we […]

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Top 5 Content Marketing Ideas for August 2021

Top 5 Content Marketing Ideas for August 2021

5 Top Content Marketing Ideas for August 2021   We are in the second half of the year, and everything you do now matters if you want to achieve your eCommerce goals for the year. Since we’re already in July, you should be curating your August content […]

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Apartment Marketing's Post Pandemic Toolkit

Apartment Marketing’s Post Pandemic Toolkit

Apartment Marketing’s Post Pandemic Toolkit   Occupancy in the affordable sector has remained persistently high, despite the fast-changing lease-up pattern and drop in prices of rent rates in primary markets.   Susan Camerata, the CFO at Wavecrest Management revealed to Multihousing-news that; ”the demand for affordable housing […]

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5 Ways User-Generated Content Is an eCommerce Goldmine

5 Ways User-Generated Content Is an eCommerce Goldmine

5 Ways User-Generated Content Is an eCommerce Goldmine   As a business owner, you will often find yourself talking about how good your product/service is, why it is valuable and how generally impressive your brand is. That’s great, you have to believe in and be passionate about […]

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How To Measure The ROI of Digital Marketing Accurately

How To Measure The ROI of Digital Marketing Accurately

How To Measure The ROI of Digital Marketing Accurately   A common experience that cuts across different eCommerce niches among eCommerce executives and business owners is a sense of blindness towards measuring their digital marketing ROI. But is it possible to measure the ROI of your digital […]

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