Archive for the Marketing Category

5 Tips for Running Effective Promotions

5 Tips for Running Effective Promotions

With the holiday season fast approaching and some of the biggest shopping days right around the corner, it’s time to make sure your year-end business goals are met. For most, this means offering promotions to help reach your goals. Promotions are one of the best ways to […]

Read more

Conducting User Interviews: How to do it Right

Conducting User Interviews: How to do it Right

When you start working on a new project, one of the first things you need to do is to answer the question, “Who are the people who will use this product?” If you don’t have a clear answer to this question, chances are you’ll end up with […]

Read more

How to Start Preparing for the Holiday Season Early with Volusion Platform

How to Start Preparing for the Holiday Season Early with Volusion Platform

The holiday selling season seems to start earlier each year, and 2018 is no exception! With the holidays fast approaching, it’s important to begin preparing your store for this busy season now, especially if you’re new to ecommerce or have recently started an online business. The Volusion platform […]

Read more

Using Online Reviews to Your Advantage

Using Online Reviews to Your Advantage

Want to boost your SEO and customer appeal? Online review sites are key. For several reasons, online reviews are important and decisive in your rankings in search engines, as well as a customers final pick between you and a competitor. Customers value reading positive online reviews about […]

Read more

Microsites: The Latest and Greatest Ecommerce Tactic

Microsites: The Latest and Greatest Ecommerce Tactic

Want to be original and spread your businesses brand? The answer is microsites. A microsite is categorized as a website that is independent of the company’s main page, and is usually on its own domain. This can vary, but is usually something such as a product from […]

Read more

How to Master Facebook’s Latest Changes

How to Master Facebook's Latest Changes

Facebook’s latest algorithm update completely changes the way for your small business to reach its audience. The update sees a decrease in advertisements on the news feed, which is now more much more oriented to show content from friends. The advertisements with more comments and likes will […]

Read more

BREAKING : New BuzzFeed Channel for Shopify

BREAKING : New BuzzFeed Channel for Shopify

Just recently, Shopify is making a partnership with BuzzFeed to make it easier for your products to reach BuzzFeed’s editors. The brand new BuzzFeed channel will allow you to easily tag your product for the BuzzFeed editors to easily search and find your product, to consider featuring […]

Read more

Ecommerce Predictions for 2017

Ecommerce Predictions for 2017

  A lot has advanced in development in the world of ecommerce since 2016. Whether its leaps in social media to stretching the reaches of omnichannel strategies, some significant progression was made in ecommerce. With such fast pace progression you have to wonder what’s next for 2017. […]

Read more

Understanding Facebook Advertising

Understanding Facebook Advertising

If you utilize social media for you business marketing Facebook can provide an important role in providing a far reach without breaking the bank. In the following article we will show you how to integrate Facebook into your marketing strategy. What is Facebook advertising? Using Facebook advertising […]

Read more

SEO Myths

SEO Myths

Totally Forget These SEO Myths SEO has transformed heavily over the last ten years. Every year we see updates including this year with Google’s Penguin update. This update in 2016 made catering high quality websites in search results of part of its core algorithm. There were also […]

Read more