Category: Marketing

45% of American households own at least one firearm, and the firearm industry contributes over $70 billion to the US economy. Clearly, there’s a large market for guns and firearms accessories, but a large percentage of the firearm industry is stuck operating offline. Why? Because the eCommerce […]

Companies spent $602 billion in 2022 on digital advertising alone, which is around a 15% increase from the 2021 global digital ad spend of $521 billion. Companies are willing to spend lots of money on ads, making the competition hard for small businesses with small marketing budgets. […]

Aha! We are currently living in the future that sci-fi movies and books warned us about because AI is finally here to take our jobs and enslave humanity. Oh, that’s just ChatGPT helping college students to score undeserved A’s in their exams. Everywhere you turn online or […]

A LinkedIn marketing strategy is just as vital as other digital marketing strategies, and chances are your LinkedIn marketing budget will be more affordable. You can network with similar brands, generate leads, and establish yourself and your brand as an industry leader. However, you can’t take advantage […]

Everyone loves freebies, even billionaires, heck, especially billionaires. That’s why they don’t pay their taxes, but let’s not get carried away. As an online or onsite retailer, you might have heard about how offering discounts can help boost sales. Perhaps, you have offered discounts a few times […]

With over eight million C-level executives and almost 800 million users across 200 countries, LinkedIn is a paradise for entrepreneurs. You will miss opportunities to network and build healthy relationships with other B2B brands if your LinkedIn game is subpar. Whether you have an in-house LinkedIn content […]

If you have a business page on Instagram, then part of your customer base is on Instagram, and they have high expectations for brand content. With TikTokers showing that content can be captivating even if the topic is supposedly boring, brands are ready to bring their A-game […]

Facebook’s decision to buy Instagram and WhatsApp in 2012 and 2014 created a giant social media ecosystem, now known as Meta — the name came in 2021 though. And Meta Business Suite, formerly Facebook Business Suite, has lots to offer social commerce merchants. Businesses won’t spend over […]

Never has there been a time in history when shopping was this easy, accessible, and diverse. Buyers have multiple shopping options to choose from, and it gets overwhelming sometimes. We have the good old in-store shopping, pop-up stores, buy online pick up in-store (BOPIS), and multiple eCommerce […]

If you’ve ever shopped online in the last decade, chances are you’ve come across the buy now pay later (BNPL) model. The BNPL model removes the constant worry about what buyers can afford upfront, making it easier for them to shop within and above their immediate budget. […]