Archive for the Marketing Category

404 Pages – An Easy Path to a Better Site

404 Pages - An Easy Path to a Better Site

Error 404, page not found. This is what greets a customer by default when they view a nonexistent part of your site. Boring, right? The customer was probably hoping to find something on that page, and instead of leaving them walking away disappointed, have a little fun […]

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Quick-start Guide to Boosting Sales and Getting Returning Customers

Quick-start Guide to Boosting Sales and Getting Returning Customers

No matter what you’re selling, the common goal of all businesses is to get customers buying, spending more, and coming back. With an ecommerce business, the steps taken to achieve this goal are quite different from the old school ‘touch and grab’ appeal of brick and mortar […]

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How To Match Keyword Research With Your Buyer’s Journey

How To Match Keyword Research With Your Buyer's Journey

The SEO Industry As long as the SEO industry has been around, so has keyword research. A system that has search engines built around around the term or query that users depict. Users query information into a text entry field, hit return and receive a list of […]

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Reconnaissance 101: How To Conduct Research For Your App

Reconnaissance 101:  How To Conduct Research For Your App

How To Conduct Research For Your App Recon 101: Anyone who has ever started to build an app know to find the problems that are only going to get worse and then fix them. You should know by now that you have a big problem, you must […]

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10 Ways To Establish Trust on Ecommerce Sites and Apps

10 Ways To Establish Trust on Ecommerce Sites and Apps

The Trend of Declining Consumer Trust There has been a trend in the declining of consumer trust in all industries and organization. Consumers have turned away from traditional sources of expertise and now use the web as a vehicle of verification. We tend to trust our peers […]

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The Structure of SEO Scams

The Structure of SEO Scams

The Structure of SEO Scams If you’re an ecommerce store owner, you have definitely received the unsolicited SEO email pitch! You’ve gotten them more than you probably more than you can count on your hands. If you are the lucky few who haven’t, its because your new […]

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4 SEO Tactics You Should Avoid

4 SEO Tactics You Should Avoid

Tactics You Should Avoid As far as search engine optimization goes, there’s a few horrifying stories. Search Engine Specialists tell tales amid the incandescent glow of their computer screens. It’s scary!! It’s about a terrifying monster. So scary, that it puts fear in the hearts of anyone […]

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7 Ways To Optimize your Holiday SEO!

7 Ways To Optimize your Holiday SEO!

The Holidays Are Here!! Thanksgiving Day is here. Turkey Day is the beginning of the holiday season. This is the time to gear up for Black Friday and Cyber Monday. Time to unlock your best and latest content in order to engage your audience. This is the […]

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7 Easy Ways For Your Ecommerce Store To Stand Out With High Quality Video Content

7 Easy Ways For Your Ecommerce Store To Stand Out With High Quality Video Content

Become More Competitive The only way for small to medium-sized businesses to compete in today’s dynamic marketplace, you have to be thinking about high-quality video content. Great video content can act as an ad which will showcase your products or services. This will enable it to be […]

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6 Ways to Increase Sales On Black Friday/Cyber Monday

6 Ways to Increase Sales On Black Friday/Cyber Monday

The Importance Of Seasonal Sales Seasonal sales can make or break most businesses. A lot depends on the product and season the business depends on. Shore towns depend on the summer season, Skiing towns depend on the winter season. These businesses depend on their seasonal revenue which […]

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