Archive for the Marketing Category

Tips for Making the Most of Your Business’s Social Media

Tips for Making the Most of Your Business's Social Media

Recommended Frequency You should be aware that posting at the recommended frequency on social media requires the dedication of time. If you are struggling with figuring out how to make it work, here are a few tips to get more out of the time you spend on […]

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404 Pages – An Easy Path to a Better Site

404 Pages - An Easy Path to a Better Site

Error 404, page not found. This is what greets a customer by default when they view a nonexistent part of your site. Boring, right? The customer was probably hoping to find something on that page, and instead of leaving them walking away disappointed, have a little fun […]

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Quick-start Guide to Boosting Sales and Getting Returning Customers

Quick-start Guide to Boosting Sales and Getting Returning Customers

No matter what you’re selling, the common goal of all businesses is to get customers buying, spending more, and coming back. With an ecommerce business, the steps taken to achieve this goal are quite different from the old school ‘touch and grab’ appeal of brick and mortar […]

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How The State Of Local SEO Industry Insights Will Make Successful 2019

How The State Of Local SEO Industry Insights Will Make Successful 2019

Surveys Surveys are always important. But there would be no successful surveys if not for the respondents who give their time and knowledge in contributing to surveys. We thank the respondents. Respondents give us the image of what real-life, everyday local search marketers and local business owners […]

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Search Ranking Factors (Local) 2018: Now and In The Future

Search Ranking Factors (Local) 2018:  Now and In The Future

Change In S.E.O Change has been at the forefront for local S.E.O. In fact, local S.E.O has run at a startling and almost constant pace in the way of change. With an ever increasing emphasis on the importance of reviews and the explosion of new Google My […]

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Building Linked Unstructured Citations For Local SEO

Building Linked Unstructured Citations For Local SEO

There is an organized pattern in local search marketing. There are steps. How do you proceed when you have finished step on in your local search marketing? Local businesses that you market, has to have the table stakes of accurate structured citation on major platforms like Facebook, […]

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How To Match Keyword Research With Your Buyer’s Journey

How To Match Keyword Research With Your Buyer's Journey

The SEO Industry As long as the SEO industry has been around, so has keyword research. A system that has search engines built around around the term or query that users depict. Users query information into a text entry field, hit return and receive a list of […]

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Reconnaissance 101: How To Conduct Research For Your App

Reconnaissance 101:  How To Conduct Research For Your App

How To Conduct Research For Your App Recon 101: Anyone who has ever started to build an app know to find the problems that are only going to get worse and then fix them. You should know by now that you have a big problem, you must […]

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10 Ways To Establish Trust on Ecommerce Sites and Apps

10 Ways To Establish Trust on Ecommerce Sites and Apps

The Trend of Declining Consumer Trust There has been a trend in the declining of consumer trust in all industries and organization. Consumers have turned away from traditional sources of expertise and now use the web as a vehicle of verification. We tend to trust our peers […]

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The Structure of SEO Scams

The Structure of SEO Scams

The Structure of SEO Scams If you’re an ecommerce store owner, you have definitely received the unsolicited SEO email pitch! You’ve gotten them more than you probably more than you can count on your hands. If you are the lucky few who haven’t, its because your new […]

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