Category: Marketing

  TikTok Is Looking To Venture Into Social Commerce     TikTok is the new social media wave everyone is using now. A video-sharing platform that’s gradually taking over every other social media platform. TikTok has gathered over one billion downloads in just a short period of […]

  The Future Of E-Commerce     Studies show that there will be over two billion online buyers by 2021 and over $4.8 trillion in retail sales during the same time frame. E-commerce has changed the way we shop, companies have also come to rely on this […]

  Marketing Tips To Help You Reach And Impress Gen Z     Research shows that Gen Z’ers have a combined purchasing power of $44 billion, spending power of over $143 billion and influence over $333 billion in household income every year. This is a market any […]

  How To Build A Professional Brand For Your Business     According to reports, 59% of customers prefer to buy products from a well-known brand than from an unknown brand. Building a brand name that resonates with your customers and non-customers is no easy task at […]

  E-commerce Tips To Help Boost Your Sales On Cyber Monday     In a few weeks time, it will be Cyber Monday, and it will come with a rush like never before, in which many e-commerce stores will benefit from. Prior to 2005, Black Friday was […]

  Getting Your E-Commerce Store Prepared For Black Friday and Cyber Monday     We are a few weeks away from the biggest shopping season of the year – Black Friday and Cyber Monday, which both occur in November every year. It is the biggest shopping season […]

  AOV Tips and Tricks   When focusing on increasing profit across the board, AOV (Average Order Value) is highly important to consider. AOV is an average of the amount that shoppers spend per visit. Increasing this value can increase profit, which is more important than ever […]

Controversy Over Google’s Suggestion Against Blocking Cookies     Following Google’s announcement of Google’s Privacy Sandbox, a lot of E-Commerce businesses and websites have been on the edge. The Privacy Sandbox will endeavor to keep third party cookies blocked and ensure privacy for its users on the […]

Outside the Box SEO with SXO   The days of formulaic SEO (Search Engine Optimization) are long gone. While before SEO was rooted in meeting guidelines set by the bots Google uses to crawl through sites, now it is more about pleasing users. The latest S.E.O guidelines […]

Volusion, a popular eCommerce platform choice for online merchants, was recently the victim of a hack, exploiting credit card data. The hackers were able to successfully compromise Volusion’s infrastructure, allowing skimmers to capture shopper’s credit card information. Reports show that over 25% of Volusion’s customer base have […]