Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

Brick-and-Mortar VS eCommerce Shopping: How e-Retailers Will Fare in 2022

People are settling with the realization that COVID will remain a part of our reality for a long time. There’s a new fatal variant every few months, with big pharma warning us about its potency and asking us to take another vaccine shot to “avoid” catching it. […]

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What You Need to Know About Digital Transformation

What You Need to Know About Digital Transformation

Since the COVID pandemic, many businesses have had to carry out a digital transformation. It is a bridge many brick-and-mortar businesses were not prepared to cross but crossed to continue selling to customers who switched to digital shopping because of movement restrictions. And pretty much all customers […]

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The Impacts of eCommerce on Freight Transportation and Supply Chain

The Impacts of eCommerce on Freight Transportation and Supply Chain

As we joke about the last two years’ events on social media while juggling the pandemic with other significant events, such as the West Coast wildfires, the world is going through a historical change. And when you look back, you will find that every significant event in […]

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9 Types of Influencer Marketing Campaigns for eCommerce

9 Types of Influencer Marketing Campaigns for eCommerce

So you have been hearing about the benefits of using influencer marketing to create awareness for your eCommerce business, products, and projects, and you want to know just how to use it. Look no further. Here are nine types of influencer marketing campaigns you can use to […]

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Leveraging Experiential Marketing to Improve Customer Acquisition

Leveraging Experiential Marketing to Improve Customer Acquisition

85% of consumers say they are more likely to buy from a brand or pay for its services after attending events and participating in the brand’s experiences. Better still, 70% of these converted customers are more likely to become repeat customers. The stats show just how effective […]

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Top eCommerce Search Software Tools To Connect Your Products to Your Customers

Top eCommerce Search Software Tools To Connect Your Products to Your Customers

The search bar feature on eCommerce websites is a useful tool that can make shopping much easier for potential buyers, thereby creating double the chance for the average visitor to buy an item. Buyers who use the search bar feature tend to fall under the category of […]

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Effective Ways eCommerce Companies Can Protect Customer Data

Effective Ways eCommerce Companies Can Protect Customer Data

Last week (02/21/22), OpenSea, the eBay of NFTs, lost users’ assets worth $200 million to a phishing scam. OpenSea users, NFT skeptics, and everyone in-between have been talking about this situation since then. OpenSea is getting the flack for not being secure enough to protect its customer […]

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How To Promote Your Manufacturing Business Utilizing Digital Marketing

How To Promote Your Manufacturing Business Utilizing Digital Marketing

Let’s assume there is a person called Tom who communicates with friends, family, and everyone else only by writing and sending letters to them. Tom knows that there are other ways to communicate with people; he can call them on the phone, reach out to them on […]

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Payment Solution Fast.co Shuts Down Operations

Payment Solution Fast.co Shuts Down Operations

San Francisco based tech-startup Fast.co announced Tuesday it’s plans to shut it doors and close permanently. The abrupt decision came as a surprise as the day before it was revealed the company only generated $600,000 in revenue in 2021 after securing $124 million in investment funding the […]

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Digital Marketing in the Metaverse

Digital Marketing in the Metaverse

The metaverse has been brewing underground for years, but it became the subject of popular discussions when Mark Zuckerberg announced the name change of Facebook to Meta in October 2021. Since then, everyone has been asking the same questions; what is the metaverse, what do you buy/sell […]

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