Affiliate Marketing: Is It For You? You’ve probably heard the term “affiliate marketing” before but many people in today’s ecommerce space aren’t sure what it is or how the whole process works. To keep it simple, affiliate marketing is a performance-based model that rewards affiliate partners for […]
Top 5 Reasons to Consider Magento for Your eCommerce Site If you’re looking to start your eCommerce site, or even change from your current platform; I’m sure there’s some confusion as to which platform you should go with. You’re going to need a platform that will meet […]
Identifying Conversion Weakness Using Google Analytics Optimizing sales conversion rates are essential to being successful as an ecommerce merchant. New customers are unforgiving. If they have other options such as Amazon or your other competitors, they will not struggle through a purchase process or checkout. How can […]
Regardless of your target market, there’s never going to be a shortage of online competition. You’re always going to be in a continuous fierce battle for the attention of online visitors and you need to be prepared. All websites are built with a specific purpose in mind, […]
Launching a customer loyalty program is an essential part in growing recurring revenue and has been used by businesses for many years. The Wrong Customer Loyalty Program Can Be Damaging To Your Brand Setting up a customer loyalty program may seem easy, but getting it right is […]
eCommerce is evolving as quickly as the technology that supports it. This means there will always be something new on the horizon, new gadgets, new strategies, new ways to attract and retain potential customers. With the end of the year fast approaching, it’s time to take a […]
The optimization process can be extremely important for your website because search engines like Google can bring you tons of traffic if your site is properly optimized. In this post, we will discuss only the best SEO plugins for WordPress which can help you improve different aspects […]
Improving Your eCommerce Experience with SMS Marketing SMS marketing can give you a winning advantage in today’s tough eCommerce world. Why? Simply because today’s consumer is more demanding than ever. They want their shopping experience to be smooth, hassle free and able to provide prompt resolutions to […]