Tips for Making the Most of Your Business’s Social Media

Recommended Frequency

You should be aware that posting at the recommended frequency on social media requires the dedication of time. If you are struggling with figuring out how to make it work, here are a few tips to get more out of the time you spend on social media.

1. Don’t’ try to be everywhere

It doesn’t make sense to try to be on every social media platform. Think carefully about where you will get the most traction. This will depend on:

The social media sites your audience spends the most time on. If your primary audience is middle-aged businessmen, then Linkedin is probably more important than Pinterest. Here’s an example.

The channels that make the most sense for If your product isn’t particularly visual (and creating images isn’t your strong suit), then Instagram may not be worth your time.

On the other hand, if you sell crafts or art, then Instagram and Pinterest will be more valuable for you than LinkedIn.

If you know that trying to maintain an active presence on every social media site is impractical for you, then pick and choose the ones that are likely to off the most.

2. Follow relevant accounts, share and retweet them.

The best time to make a social media post was yesterday. The second best time is today.

Here’s the best trick for sharing more often without spending as much time: share other people’s updates. On every social media channel you’re on, look for accounts that are in your industry or cover topics related to what you do.

Then pay attention to what they share. And anytime you would like an update, pass it along to your followers as well. When possible, add your own commentary or spin on it first so you’re contributing to the conversation.

This will both help put you on the radar of the people in your industry. It also makes it easier for you to update more often.

Since you won’t always be coming up with something from scratch.

3. Share content from sites your audience will care about.

Your social media channels are a great place to promote your own website and content. But don’t make it all about you. Pay attention to other websites your audience cares about. Check out other publications in your space.

For instance, like business blogs that cover similar topics and influencers in your industry. Share any good content you see them publishing.

If you are always helping them find useful information, it gives your followers more. That takes some of the pressure off of you. Because you won’t have to create as much original content to share.

4. On the high-volume channel, it’s ok to share the same link multiple times

High-volume channels like Twitter move so fast that if you only share your content once, your audience is likely to miss it. Don’t worry about bothering people by sharing the same post a few different times, most either won’t notice or won’t care.

In fact, research shows that sharing the same link multiple times increases the click-through rate by up to 192%.

5. Publish at the times people are most active on the platform

In order for updates to do their job, people have to see them. Be sure to time your updates for when your followers are most likely to be online. Find data on when people tend to be the most active on different social media sites. But as with frequency suggestions, the data works best as a starting point.

Pay more attention to your own analytics and what they tell you about when your audience is around and engaging with your posts.

6. Don’t Forget To Be Social!

It is called social media for a reason. Some of your updates should be about responding to other people. Or at least trying to get a conversation started. As people questions.
Reply to the accounts you follow when they say something you have an opinion about. Join groups or Twitter chats to engage with the community.

There are too many businesses who use social media to talk AT people. When the real goal is to talk WITH them. Be sure part of your social media strategy is devoted to communication that goes both ways.

7. Automate your posts, but take time to Engage

Automating the process is one of the best ways to make posting more often on social media time effective. You can use tools like HootSuite and Buffer. These tools allow you to schedule your updates in advance.

Therefore; instead of hopping on each platform several times a day, you can commit a few hours each week to scheduling all your social media updates at once.

However; don’t go too far with automating the process. You really don’t want to miss out on responses to the updates you share. If you do, you will lose out on the social side of things.
Plan on checking in on all your accounts at least once a day.

This way you can look for opportunities to engage with your followers in real time, even if just for a few minutes.

Social media is hard for businesses to get right. But if you approach it with a strategy and pay attention to what works as you go; you can start to get better results out of the time you spend on it.

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