if you want an inexpensive way to improve your marketing strategy, add a blog to your online bless. That way, you can reach a global audience with minimal cost. Popular free services give you the opportunity to create a stylish platform to connect with your customers and start dialogue about your products; no HTML skills needed.
If you are adding a new blog for the first time or looking to integrate an existing blog into your Volusion store, we’re here to assist you. Read on to find the answers to common questions about Volusion and blogging.
Can Volusion Host My Blog?
Although it is not possible to host blog software from within your Volusion store at this time, it is very easy to create a link to an external blog. The two most popular blog tools among volusion users are WordPress and Blogger.
Many of our customers create a separate subdomain for their blog for example:
How Do I Create a Subdomain?
If Volusion is your domain name registrar (for example you brought the domain name from us or you bought it elsewhere and had it transferred over to us) go to my volusion.com and submit a ticket for technical support requesting that we crete the subdomain for you. We’ll be happy to help you out.
How Do I Add a Blog to my Volusion Site?
The easiest way to create a link to a blog is to create a new category that will appear on a navigation menu of your choice. While you are in the category record, under the Advanced section, you will see a field called Alternative URL, you can fill in the url of your blog page in this field.
The other way is to hyper link your blog page within a field that is compatible with HTML, code, such as the product description field, or the category description field.
Use the CHECK IT acronym
Now that you blog is set up and integrated with your Volusion store remember to “CHECK IT” with these blog basics:
Connect with your audience on a personal level
Help readers to understand your brand better
Edit your posts to make sure they are clear, concise and spelled properly
Create value – let your block supplement other areas of your online store’s marketing efforts
Know your readers and what will hold their interests
Inform your audience – help readers to lear, don’t just sell to them
Take risks – don’t try to be everything to every reader
If you need more help with the technical aspects of integrating a blog with your Volusion store of you have any further questions feel free to contact our support team. We’re here to help! If you are interested in discussing blog best practices or need some blog advice, asking our community of Volusion users on the forums is a good place to start.