Client

GateHouseSupplies.com Volusion to BigCommerce Migration

Commercial & Residential Gating | Launched 03/01/19

GateHouseSupplies.com, previously on the Volusion platform, sought to elevate its eCommerce capabilities and embrace a more enterprise-level presence. Randy, the driving force behind GateHouseSupplies.com, envisioned not only a migration but a comprehensive transformation with a new look. Collaborative discussions paved the way for identifying the ideal eCommerce platform, ultimately leading to the selection of BigCommerce Enterprise. A full-scale data migration, encompassing products, categories, and customers, set the stage for a significant evolution.

Concept

Specializing in delivering high-quality name brand garage remotes, gate operators, and replacement parts at wholesale prices, GateHouseSupplies.com is a hub for ensuring convenient electric gate and garage door security. Boasting an extensive collection, the platform facilitates easy navigation through detailed diagrams and a sophisticated search functionality. The concept revolved around providing custom functionality and a visually appealing look on the chosen BigCommerce Enterprise platform. Integration of technologies such as Google Analytics, Google Ads, ClickCease Security, and more aimed to enhance the overall performance of the website.

gatehouse supplies home, category, and product page templates.

Custom Templates + Webpages:

Services Completed:

Applications & Integrations:

  • BigCommerce Stencil
  • Apple Pay
  • ClickCease Security
  • Cloudfare CDN
  • Google Ads
  • Google Analytics
  • LiveChat Services
  • OpenGraph
  • TrustPilot Reviews
  • UpSellit
  • Home Page
  • Category Page
  • Product Page

Redesign

GateHouseSupplies.com approached its BigCommerce website redesign with a strategic focus on addressing key challenges. The primary hurdle was a high bounce rate attributed to insufficient user engagement and a convoluted checkout process. The redesign prioritized simplicity and user-friendliness, optimizing the layout and introducing a clear navigation menu. Product pages underwent a transformation, featuring high-quality images and detailed descriptions to enrich the customer's understanding.

A streamlined checkout process, characterized by fewer steps and intuitive design, contributed to a significant reduction in cart abandonment and a noteworthy increase in completed transactions. The integration of an AI-powered chatbot further elevated the user experience, providing real-time assistance and personalized recommendations. This not only improved customer satisfaction but also addressed previous issues related to extended customer service wait times.

In summary, GateHouseSupplies.com's redesign proved instrumental in overcoming eCommerce challenges. The revamped website design, coupled with an enhanced user experience, yielded increased sales and heightened customer satisfaction, positioning the company for sustained growth and success.

colors:

Custom Features & Functionality

  • Custom BigCommerce Theme
  • Custom Mega Navigation
  • Custom Related Products script
  • Custom Search Functionality (Make, Model, Product)

Solution

GateHouseSupplies.com's solution journey began with a strategic migration to the robust BigCommerce Enterprise platform, setting the foundation for a transformative eCommerce experience. The comprehensive data migration, covering products, categories, and customer data, ensured a seamless transition while preserving the integrity of the business's essential elements.

The redesign initiative tackled the core challenge of high bounce rates and a cumbersome checkout process. The solution involved simplifying the website's layout, introducing a clear navigation menu, and optimizing product pages with detailed information and visuals. Streamlining the checkout process resulted in a significant reduction in cart abandonment, paving the way for increased completed transactions.

A pivotal addition to the solution was the implementation of an AI-powered chatbot, elevating customer support and engagement. This intelligent assistant not only addressed customer queries but also provided personalized recommendations, contributing to a more interactive and satisfying user experience.

The integration of various technologies, including Google Analytics, Google Ads, ClickCease Security, and others, fortified the platform's overall performance and effectiveness.

In essence, GateHouseSupplies.com's solution encompassed a holistic approach, leveraging advanced technologies, intuitive design, and strategic enhancements to overcome eCommerce challenges. The result was a revitalized online presence, marked by increased sales, improved customer satisfaction, and a strengthened position in the competitive digital landscape.

Website redesign wire-frame
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